Client: PepsiCo
Gotta Have Lay’s Microsite — National Gamified Contest
Our WorkWhat we did
- • Website design & development
- • Program strategy
- • Copywriting
- • UX optimization
- • Prize fulfillment
Lays wanted to create an engaging and dynamic consumer campaign that drove sales. Elite rose to the challenge and leveraged an instant win mechanic on a responsive website to give consumers the surprise and delight of winning a prize. With the help of Elite, consumers were able to find joy in every bag.
