Blue linesClient: PepsiCo

National Gamified Contest

Lay’s gaming microsite on desktop and mobile.
Lay’s gaming microsite on mobile.

Lays wanted to create an engaging and dynamic consumer campaign that drove sales. Elite rose to the challenge and leveraged an instant win mechanic on a responsive website to give consumers the surprise and delight of winning a prize. With the help of Elite, consumers were able to find joy in every bag.

Webpages of Lay’s gaming microsite on desktop that was developed by Elite Digital.