Client: Orville Redenbacher
Consumer Marketing Program
Our WorkWhat we did
- • Contest engagement strategy
- • Digital creative
- • Web development
- • Copywriting
- • Contest administration
- • Cloud receipt verification
- • Winner selection & verification
- • Bilingual consumer support
- • Contest legal
- • Reporting & analytics
Orville Redenbacher collaborated with Disney and Marvel around the monumental release of Avengers: Endgame. They chose Elite Digital to launch a consumer marketing program, created to drive the volume of key popcorn SKUs. Consumers were prompted to buy any participating Orville products at retailers across Canada, snap a photo of their receipt (validated by Elite’s cloud receipt technology), and enter for the chance to win a trip to Dubai and other incredible prizes.
