Orville Redenbacher collaborated with Disney and Marvel around the monumental release of Avengers: Endgame. They chose Elite Digital to launch a consumer marketing program, created to drive the volume of key popcorn SKUs. Consumers were prompted to buy any participating Orville products at retailers across Canada, snap a photo of their receipt (validated by Elite’s cloud receipt technology), and enter for the chance to win a trip to Dubai and other incredible prizes.