Our Email and CRM Marketing Automation   Experts create dynamic strategies to   drive meaningful results 

An email and CRM marketing agency builds and runs the engine that keeps your prospects and customers engaged over time. At Elite Digital, that means strategy, segmentation, journey design, copy, creative, automation, testing and analytics across email, SMS and CRM. We connect your data and your messaging so people get the right communication at the right moment.

Done properly, email and CRM are where growth gets predictable. You can use them to turn leads into opportunities, onboard new customers properly, increase product adoption, drive repeat purchases, reduce churn and re-activate people who have gone quiet. Elite Digital starts with your goals, such as revenue, retention or pipeline, then designs lifecycle programs and campaigns that support each stage, from first touch to long term loyalty.

We work with modern email and CRM platforms, such as marketing automation tools, customer data platforms and ESPs. That can include platforms like Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, Microsoft Dynamics 365 and similar tools your team already relies on. We are official Mailchimp partners and our team holds certifications across all major platforms. The exact stack we use for your business depends on what you have in place and what you need. Our job is to make the technology work for your strategy.

Yes. We treat SMS as a core part of your CRM strategy, not an afterthought. Elite Digital helps you plan where SMS makes sense in the journey, including time sensitive alerts, confirmations, reminders, promos and quick check-ins. We then integrate it with your email and CRM programs, so channels work together seamlessly. We pay close attention to consent, frequency and regulations, so your SMS program always feels timely and helpful. We track SMS performance alongside all other CRM and broader digital marketing elements, so you always have a full understanding of how each component is working and what it’s contributing to total performance.

Yes. Email automation and flows are a big part of what we do. Elite Digital designs and builds automated journeys, things like welcome and onboarding sequences, trial and demo nurturing, post purchase and reorder flows, cross sell and upsell programs, renewal and win back campaigns. We connect these flows to your CRM and data, set up triggers and logic, write and design the emails, and keep testing and optimizing so your automation keeps getting smarter.

AI helps us work smarter across the whole lifecycle. We use AI assisted tools to analyze subject line and content performance, generate and refine copy variations, predict which segments are most likely to convert or churn, recommend next best actions, and optimize send times and frequencies. Human strategists still set the rules, priorities and tone, while AI helps us test more ideas, spot patterns in the data and improve results faster without turning your program into an experiment on your customers.

Lifecycle marketing looks at the full relationship with a customer, not just one campaign in isolation. Journeys include things like welcome and onboarding, trial nurturing, post purchase flows, cross sell and upsell, renewal and win back. Elite Digital maps your actual customer journey, finds the gaps and friction points, then builds automated sequences and triggered campaigns that guide people from one stage to the next. The result feels like a coherent experience instead of a series of disconnected emails.

Open rates and click throughs are useful, but they are not the finish line. We measure success against your business goals, which might be lead-to-opportunity conversion, pipeline influenced, revenue, average order value, subscription retention, reactivation rate or reduction in churn. Elite Digital sets clear KPIs up front, configures tracking properly, builds dashboards and runs experiments so we can say “this flow drives this outcome”.

If your emails are not reaching the inbox, nothing else matters. We pay attention to list acquisition sources, consent, sending reputation, authentication records, bounces, spam complaints and engagement over time. That includes aligning with regulations like CASL, GDPR or CAN SPAM as needed for your markets. Elite Digital sets up hygiene rules, sunset policies and preference management so your list stays healthy, your brand stays on the right side of compliance and your deliverability stays strong.

A one time overhaul, for example new journeys, templates and segments, can be a strong starting point. But markets, products and customer behavior keep changing, so set and forget programs slowly decay. Most clients get the best results when we continue to test, tune and expand their email and CRM over time. Elite Digital can handle everything as your ongoing partner, or work alongside your internal team to provide strategy, optimization and extra hands when it matters most.