Digital marketing revolutionized the world of business in the early
SEO strategies have changed a lot since the creation of search engines as algorithms are constantly evolving to deliver the most relevant results to users. 2018 has seen a total of 9 major confirmed algorithm updates that have explained changes in ranking and organic website traffic. This year businesses aren’t just focusing on getting top search rankings, but rather going beyond that to provide their prospects with an online experience that both streamlines the sales process while keeping prospects engaged.
Voice search is also becoming more popular, meaning that strategies will have to take that into consideration as well. This, combined with improved artificial intelligence based search engines, has opened the door for many new challenges, and opportunities.
Social Media Trends
Social media is ever changing with some platforms becoming less popular, while others gain greater popularity, but the fact remains that it is one of the best ways to focus on branding for your business. This year it will be important to focus on both offering a personalized experience for users while also connecting with them on a more personal level. This can be achieved by “humanizing” your interactions with followers, instead of presenting your business as a faceless corporate entity.
It should also be noted that video is now the preferred method of interaction among users, making it doubly important to find ways to incorporate it into your social media efforts. This can be achieved by hosting your own videos, or by linking to sites like YouTube where you’ve uploaded videos, allowing you to extend your marketing reach.
With Adwords, Adsense, and their popular search engine, Google has always been a focal point for online advertising. In 2019 Google will be placing an even greater emphasis on security, analytics, and their real-time “Google Trends” program which lists news and topics which are currently trending. What this means for businesses is that they will have the ability to focus more on predictive advertising strategies, rather than just being reactive to changes in the market. By utilizing careful analysis, and implementing actionable strategies, businesses will be able to compete at a much higher level than before.
As previously mentioned, analytics are moving towards placing a strong emphasis on predictability rather than just reaction to current data. By analyzing the correct metrics, and using new AI simulations, businesses can gain an advantage over their competition and jump on trends much faster. In fact, this has opened up an entirely new concept known as BI, business intelligence. This allows businesses to collect data, analyze it using AI, and immediately take action based on that it has learned. The world of online advertising has always been fast paced, but this year it will move even faster.
Speaking of artificial intelligence, advances in this area are not only driving faster decision making processes in regards to advertising campaigns, but they are also making it easier to achieve predictable results. This helps to minimize expenditure while maximizing revenue generation, and ROI.
Another way AI is being used is in the form of chat bots. These intelligent programs take the place of human operators, which helps to save capital, while providing a superior customer service experience. This has also opened the door for new business opportunities as the chatbot market has exploded, reaching $1.2 billion and boasting an amazing 24% annual growth rate.
Along with the rise of virtual intelligence and chatbots is the coming of better voice recognition technology. This is allowing businesses to provide their customers with the ability to speak with helpful bots that actually understand what is being said, and can provide helpful information without the frustration normally associated with talking to a machine.
On top of this, AR (augmented reality) is allowing businesses to connect with customers on a more personal level and tell a story; this increases engagement exponentially, which is in turn is better at convincing consumers to give up their personal data in exchange for an ad experience that is more personalized, an ultimately, more effective in boosting ROI.
Innovation in the Marketing Industry
Innovation is the key word for 2019. Brand new technologies are being introduced, such as BI platforms, while old technologies are being optimized and perfected, such as the voice recognition technology we previously mentioned. This is creating new opportunities not just for digital marketing, but also on the SaaS side of things as well.
Since innovation is the driving force behind much of today’s economic growth, it is more important than ever to keep up with the latest advertising trends. By using this technology to analyze, measure, and predict a variety of metrics, it is possible to run ad campaigns that are more efficient, and profitable, than ever before.
In the end, advertising is the lifeblood of a business, and so those businesses who incorporate the power of innovation into their campaigns will have the edge in 2019 and beyond. While these new technologies and trends may seem intimidating and costly at first, their ability to deliver predictive and actionable data make them well worth the investment.