In terms of email giants, no two names carry quite as much importance as Google and Yahoo. Yes, Google currently rests comfortably on the inbox throne by laying claim to almost a billion users, but Yahoo’s 237 million strong global following is clearly nothing to scoff at when comparing the …
Read More »A Closer Look at Yahoo Mail’s Attack on Ad-Blocking Software
By standing as one of the biggest service providers in the email marketing world, it’s safe to say that whenever Yahoo Mail makes a big change to its platform or how it interacts with users and consumers, it’s worth your time to stay aware and informed of these events. This …
Read More »Did Yahoo Cross the Line with SMS Spam?
As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge panel in the United States 3rd Circuit Court of Appeals, this leader …
Read More »Yahoo’s New Email App Favors a Mobile-Friendly Experience
As one of the biggest names in the email world, it’s no surprise that the moves and machinations coming out of Yahoo can send ripples through the inbox strategies of brands and marketers alike. With the release of Yahoo’s latest iteration of its mobile email app, this notion rings true …
Read More »Understanding How Yahoo’s DMARC Changes Affect Your Email Campaign
The past few days have been pretty tumultuous for the email marketing world, and that’s putting it lightly. In a surprising move, Yahoo decided to switch up how it handles email verification, leading to a major headache for brands that use this domain to send out promotional messages to customers. …
Read More »Understanding the Yahoo Email Breach: Are You at Risk?
When it comes to email marketing, a security breach like the one that recently hit Yahoo isn’t just an interesting piece of news — it’s a seismic event that sends ripples throughout the industry and leaves everyone, especially those who use Yahoo’s services, wondering what happens next. The bottom line? …
Read More »Yahoo is Closing Inactive Email Accounts Starting July 15
Back on June 12, Yahoo made an announcement on their Tumblr page saying that if you haven’t been able to get the Yahoo Mail ID you’ve wanted, you may soon be able to get it! This is because starting on July 15, they will begin to close accounts and then …
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