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Tag Archives: trends

Overcoming the Digital World’s “Fat Thumbs” Dilemma

As everything from reading over the latest news stories to checking one’s email moves to the mobile sector of the digital world, there’s a growing problem that’s causing headaches for brands and consumers alike – the “fat thumbs” dilemma. While this might sound like a funny take on a not …

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Surveying the Email Marketing Landscape for the Rest of 2015

The first three months of 2015 have been a whirlwind of excitement and change for the email marketing world. From the impact of the #Blizzardof2015 on the inbox, to Compu-Finder receiving the first CASL fine, there’s no denying that connecting with the people that matter most in this way is …

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2015 Email Marketing Trends To Watch in Canada

For Canadian email marketers, 2014 will go down in history as one of the most interesting years ever. The launch of CASL in July rocked the digital landscape and changed the game forever. This, of course, was preceded by an absolute flurry of confirmation requests being sent to Canadians en …

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5 Stats That Prove Your Brand Needs Mobile Marketing

For some of the regular readers of this blog, it’s probably next to inconceivable that some brands still don’t understand the power of mobile marketing. However, with the emergence of new players in nearly every industry, as well as the constant development of small businesses, there’s plenty of room for …

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3 Surprising Social Media Trends from 2013

According to one marketing company, 2013 offered a few surprising social media trends that may have a strong impact on social media in the coming year. One Google+ study showed that 57% of people have more conversations online than in person. Twitter has more than 230 million active users who post an average of 500 …

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