Tag Archives: trends

2016 was a year that solidified email marketing as one of the most effective tools at the marketer’s disposal. It proved that it could deliver the highest rates of conversions, return on investment, and continuously outperformed other marketing channels as demonstrated by its impressively high statistics. It really is no …

There has been a definite transformation in marketing and in email marketing in particular. Advertising agencies were often filled with “creative big-wigs” who created engaging copy and images that were big, bold and didn’t always work. The transformation has now led to companies still hiring the most creative people, but …

It seems like you always have to be on your guard. You’re minding your own business when suddenly – wham! A new social media craze happens. While everyone else is worrying about how to filter their photos and get as many friends to follow them as possible, your prerogative as …

The email marketing climate has most definitely shifted in the past half-decade – it’s ever-changing, and it can be hard to keep up with all the latest trends, especially in such a digital and innovative day and age. In order to stay informed and educated on email marketing, you must be aware of what …

The next time you head to the grocery store or spend some time out in another crowded place, take a moment to look around at the people surrounding you. Aside from the fact that most of these passersby are probably glued to their phones, you’ll probably also notice that a …

When it comes to the world of brick-and-mortar retail shopping, Walmart stands alone as the global gold standard. In fact, with over 2.2 million employees worldwide and roughly $485.7 billion in annual sales, it’s hard to find another retailer that even comes close to stepping into the shadow of Sam …

As arguably the most inflammatory and controversial politician in North America, businessman Donald Trump’s bid to claim the presidency of the United States has caught the attention of interested viewers from around the globe. Whether you agree with his politics or think his campaign is something that registers closer to …

With so many brands taking note of the power of the email marketing, making a lasting impression in the inbox requires a lot more these days than just a great offer and a snappy headline. To truly stand out, your campaign must find ways to differentiate itself and create a …

When it comes to collecting audience data, mobile apps, social media, and your branded website are all clearly heavy hitting channels worthy of consideration. However, none of these platforms can stand toe-to-toe with email marketing in terms of the ability to harvest information about a target audience. In total, Jess …

If you’re like most members of the current email marketing world, the idea of negatively impacting the psychological health of the person on the other side of the screen is something you’ve never even considered. After all, every email or newsletter you send out is simply trying to enrich and …