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Tag Archives: trends

Email Marketing Trends – Predictions for 2017

2016 was a year that solidified email marketing as one of the most effective tools at the marketer’s disposal. It proved that it could deliver the highest rates of conversions, return on investment, and continuously outperformed other marketing channels as demonstrated by its impressively high statistics. It really is no …

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Mixing Right and Left Brain Thinking in Email Marketing

There has been a definite transformation in marketing and in email marketing in particular. Advertising agencies were often filled with “creative big-wigs” who created engaging copy and images that were big, bold and didn’t always work. The transformation has now led to companies still hiring the most creative people, but …

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Should You Be Paying Attention to Snapchat?

It seems like you always have to be on your guard. You’re minding your own business when suddenly – wham! A new social media craze happens. While everyone else is worrying about how to filter their photos and get as many friends to follow them as possible, your prerogative as …

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Our Top Picks for Email Marketing Trends This Year

The email marketing climate has most definitely shifted in the past half-decade – it’s ever-changing, and it can be hard to keep up with all the latest trends, especially in such a digital and innovative day and age. In order to stay informed and educated on email marketing, you must be aware of what …

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Do You Know Why Email Is the Most Used Channel for Data Collection?

When it comes to collecting audience data, mobile apps, social media, and your branded website are all clearly heavy hitting channels worthy of consideration. However, none of these platforms can stand toe-to-toe with email marketing in terms of the ability to harvest information about a target audience. In total, Jess …

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Are Your Emails Causing Too Much Stress?

If you’re like most members of the current email marketing world, the idea of negatively impacting the psychological health of the person on the other side of the screen is something you’ve never even considered. After all, every email or newsletter you send out is simply trying to enrich and …

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