Home / Tag Archives: strategy

Tag Archives: strategy

Why Up Your Email Marketing Budget?

Not long ago, marketers considered email marketing to be as over as Calvin Harris is of Taylor Swift. In this social-media rich landscape, people believed that no one read emails anymore. People are glued to their smartphones, even taking them to bed with them and they want their information quick …

Read More »

6 Secrets of the Perfect Marketing Email

Email marketing can be a tough type of marketing to get right. Crafting the perfect email takes a little bit of skill and here are six secrets from the industry that should help. Actionable language The first point of entry in a marketing email is the subject line. It needs …

Read More »

5 Tips for SMS Marketing Success

Mobile marketing is frequently an afterthought in company’s business strategies, even though a recent report found that 2/3rds of customers will use a mobile device when shopping online. In order to reap success in your SMS marketing, you need to make it an integral part of your marketing strategy. Studies …

Read More »

Email Marketing for the Holidays

As a retailer, you most likely have been hyping up the customer base in anticipation for the holiday season. Halloween often comes with a slight increase in sales, but the biggest gold mine is the holiday season proper, which often sets in around November. To make the most out of …

Read More »

Why You Should Consider SMS Marketing

Even though it is gaining traction as a marketing channel, SMS marketing still remains one of the most underrated. Companies now understand that SMS can be more than just that informal communication channel between friends. However, not many realize its huge potential when it comes to reaching the masses. Text …

Read More »

Why SMS Marketing Fails (And How to Do Better)

The past few years have seen some profound changes in the SMS marketing word. What used to be considered fringe strategy by many marketing experts is now one of the most mainstream techniques across multiple industries. However, just like with every other marketing channel, not everyone gets things right with …

Read More »

Email Marketing Mistakes that Pack a Punch

The internet is full of articles on how to conduct effective email marketing campaigns. Even with such resources, mistakes still happen, some more often than others. Unfortunately, it is these common mistakes that almost always end up costing the marketer. Here is a list of some of the costliest email …

Read More »

Email Marketing: Make the Most of the Seasons

Sure, email marketing is one of the most effective marketing strategies out there. It’s also one of the easiest to implement and is packed with a ton of different interaction and customization options to help better catch your readers’ attention. That doesn’t mean that it doesn’t require any work at …

Read More »

SMS Marketing and Email Marketing Strategy

Regardless of the size of the business, there are numerous tools and trends at the disposal of the typical business owner or marketing executive when it comes to online marketing. The field of online marketing is especially promising considering the introduction and growth of new mobile and connectivity technologies. Today, …

Read More »

Why Email Remains King: The Benefits of Email Marketing

In today’s marketing and business landscape, it seems like “social media” is the current buzzword when it comes to trendy marketing strategies that are supposed to be “must haves”. In fact, I’d go so far as to say that sometimes email marketing is pushed aside or ignored completely. When it …

Read More »