Tag Archives: spam

A common qualm that all email marketers share is banishment to the dreaded spam folder. This is where all emails go to die, and it’s a virtual landscape void of all growth and productivity. Marketers have this form of exile in mind as something to be avoided at all costs, …

Wouldn’t it be nice if we could just ask people via email to donate funds, click send and then watch the money pour in to our virtual accounts? Unfortunately in 2016, it just isn’t this easy and launching a successful email fundraising campaign requires you take some proactive steps before …

Spam: it is such a dirty word! It conjures up images of back-alley solicitors trying to steal your money, your passwords and put viruses onto your devices. No one likes spam – not the readers and certainly not the marketers. Spam has caused so much trouble in the email marketing …

As a seemingly endless stream of new threats to consumer security seek to compromise your dedicated inbox following with each passing day, it’s only natural for these highly valuable customers to become more and more wary of inbound messages and content. Of course, simply acknowledging the reality of the situation …

While the inbox might seem like a safe place to connect with your base of customers and build lasting bonds, there’s always a few bad apples out there who are more than willing to ruin this opportunity via scams and other underhanded tactics. In fact, these less than savory forces …

Like virtually any other portion of the digital world, the email marketing industry is home to its fair share of misconceptions and incorrect assumptions. For most established members of the community, it’s easy to see through these misguided lines of thought and understand the underlying truth and facts that lurk …

As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge panel in the United States 3rd Circuit Court of Appeals, this leader …

With election season right around the corner – October 19th to be exact – it’s not too surprising for the news to be dominated by talks regarding election forecasts and debates between incumbents and upstart candidates. What is surprising though is the fact that the political world has spilled over …

While there’s no denying that email marketing is the biggest name on the web in terms of boosting your awareness among customers, this doesn’t always mean that the inbox stands as a clear and unobstructed path to increased returns on your investment (ROI.) Just like any other powerful innovation, the …

On Sept. 23rd, the team behind Gmail dropped yet another bomb in the world of email marketing with the release of its new “block” button. As the staff from Firstpost explains in their look at this development, this new addition gives even more control to consumers in the inbox by …