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Tag Archives: spam

How to Stay out of the Spam Folder

A common qualm that all email marketers share is banishment to the dreaded spam folder. This is where all emails go to die, and it’s a virtual landscape void of all growth and productivity. Marketers have this form of exile in mind as something to be avoided at all costs, …

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Keeping Your Fundraising Campaigns out of the Spam Box

Wouldn’t it be nice if we could just ask people via email to donate funds, click send and then watch the money pour in to our virtual accounts? Unfortunately in 2016, it just isn’t this easy and launching a successful email fundraising campaign requires you take some proactive steps before …

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The Dirty Life of Spam: How Not to Get Caught Up in It

Spam: it is such a dirty word! It conjures up images of back-alley solicitors trying to steal your money, your passwords and put viruses onto your devices. No one likes spam – not the readers and certainly not the marketers. Spam has caused so much trouble in the email marketing …

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Why Your Brand Needs to Embrace DMARC Adoption Today

As a seemingly endless stream of new threats to consumer security seek to compromise your dedicated inbox following with each passing day, it’s only natural for these highly valuable customers to become more and more wary of inbound messages and content. Of course, simply acknowledging the reality of the situation …

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Dispelling the Biggest Misconceptions in the Email Marketing World

Like virtually any other portion of the digital world, the email marketing industry is home to its fair share of misconceptions and incorrect assumptions. For most established members of the community, it’s easy to see through these misguided lines of thought and understand the underlying truth and facts that lurk …

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Did Yahoo Cross the Line with SMS Spam?

As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge panel in the United States 3rd Circuit Court of Appeals, this leader …

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5 Tips for Making Your Email Marketing Campaign Safe and Secure

While there’s no denying that email marketing is the biggest name on the web in terms of boosting your awareness among customers, this doesn’t always mean that the inbox stands as a clear and unobstructed path to increased returns on your investment (ROI.) Just like any other powerful innovation, the …

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