Tag Archives: SMS Marketing

Putting Your SMS Contest in a Winning Position

SMS campaigns came in a variety of shapes, sizes, and approaches – including the coveted contest method. As a way of engaging your audience, offering up substantial prizes or rewards in return for outreach and a burgeoning contact list seems like a slam dunk. Unfortunately, if you rush into this …

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Is WhatsApp the Future of SMS Marketing?

Any time a brand is able to blend the appeal of social media with the power of SMS marketing, it’s hard not to want to jump on board and go all in with this approach. However, when it comes to the fervor surrounding WhatsApp, is this rising competitor to traditional …

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5 SMS Optimization Questions That Demand Answers

The world of SMS marketing offers a plethora of powerful ways to connect with your customers, but sifting through the murky nature of this process and finding true value and potential isn’t always easy to come by, regardless of your experience within the marketplace. In fact, if you’re not careful, …

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Finding Your SMS Footing in the Global Marketplace

In the past, we’ve spent plenty of time talking about how small and regional businesses can utilize SMS marketing to capture enhanced interaction and sales with relevant audiences. And for good reason; just see any of the numerous case studies on this blog if you’re a newer member of the …

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Is SMS Saturation a Growing Issue?

It’s no big secret by now that seemingly everyone has a mobile phone. In fact, the reason why you’re reading this blog post probably stems from the fact that you want to reach out to potential customers via these very devices. The only problem? So does everyone else in your …

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Four Simple Ways to Increase Your SMS Reach

It’s no big secret that most businesses could do more in terms of marketing and outreach. However, with only 24 hours in the day, acting on this realization falls firmly into the “wishful thinking” category for most businesses and organizations. But what if you could give your SMS marketing operations …

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The Dos and Don’ts of SMS Marketing

Like any great innovation, the road to SMS marketing that you’re familiar with today is littered with the failures and successes of those who came before your brand. Of course, these lessons learned don’t just make for interesting conversation, there’s actually quite a bit you call pull from the past …

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