Tag Archives: SMS Marketing

Crafting SMS Content That Speaks to Millennials

If there’s one thing you need to know about the most important segment of consumers in today’s marketplace, the “Millennials,” it’s that these young men and women can’t live without their phones. From this perspective, it makes plenty of sense to have a strong SMS presence that truly speaks to …

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Are You Following the Golden Rules of SMS Marketing?

The practice of SMS marketing is often viewed as a purely high reward proposition – and for good reason. With mobile device usage continuing its meteoric rise in terms of acceptance and adoption, as well as the preference of many target audiences to connect via this channel, it makes plenty …

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Did Yahoo Cross the Line with SMS Spam?

As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge panel in the United States 3rd Circuit Court of Appeals, this leader …

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5 Tips for Picking the Right SMS Keywords

It’s no big secret that great SMS campaigns rely on several attributes to truly fire on all cylinders. Proper timing, a strong message or indication of value, and playing by the rules of Canada’s Anti-Spam Legislation (CASL) and other regulations all make the cut on this front. However, the greatest …

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