In the world of mobile marketing, everyone seems to be worried about hopping onto the latest crazes and trends. However, this type of mindset can lead you to missing out on some of the fundamentals of a strong marketing campaign. At the top of this list is making sure your …
Read More »Jackpot in 160 Characters: How Effective Is SMS Marketing
With the advent of the smartphone, mobile marketing has exploded onto the advertisement scene. The results often seem impossible, but with low costs and high returns SMS marketing has proven to be an indispensable opportunity for many brands. But just how effective is SMS marketing, and how does it turn …
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