Tag Archives: SMS Marketing

The open-rate differences between email and SMS is staggering — 20-30 percent for the former compared to almost 98 percent for the later. On top of that, approximately 90 percent of recipients open their text messages within the first three seconds of receiving it. These numbers provide serious opportunities for …

It is estimated that there are 2.08 billion smartphone users in the world! That’s over two billion people you have the potential to market to with SMS marketing and mobile strategies. In Canada, 2/3rds of Canadians owned a smartphone in 2014 and that number may have risen going into 2016. …

Mobile marketing is frequently an afterthought in company’s business strategies, even though a recent report found that 2/3rds of customers will use a mobile device when shopping online. In order to reap success in your SMS marketing, you need to make it an integral part of your marketing strategy. Studies …

Even though it is gaining traction as a marketing channel, SMS marketing still remains one of the most underrated. Companies now understand that SMS can be more than just that informal communication channel between friends. However, not many realize its huge potential when it comes to reaching the masses. Text …

The past few years have seen some profound changes in the SMS marketing word. What used to be considered fringe strategy by many marketing experts is now one of the most mainstream techniques across multiple industries. However, just like with every other marketing channel, not everyone gets things right with …

Regardless of the size of the business, there are numerous tools and trends at the disposal of the typical business owner or marketing executive when it comes to online marketing. The field of online marketing is especially promising considering the introduction and growth of new mobile and connectivity technologies. Today, …

You’re an entrepreneur and you’ve finally got your startup business off the ground. You poured your savings into it, took out loan after loan, and even borrowed some cash from friends and family who believed in you. Your idea is great, but you’ve run into a wall – how do …

It’s truly a technological age and SMS marketing is just another way that companies and businesses can run a successful campaign. Just about 100% of mobile devices, whether they are phones or tablets, are SMS enabled. That means you can run a marketing campaign that your audience can access just about …

Optimizing your SMS marketing offerings often feels like a never-ending affair – and in many ways, this notion couldn’t be more accurate. Viewer habits and preferences change with each passing day, so it’s beyond vital for your organization to keep moving forward and enhancing the experience when possible. Of course, …

SMS marketing is one of the most powerful ways to build a lasting – and prosperous – bond with your target audience of consumers. Unfortunately, far too many brands let the full potential of their SMS campaigns slip through the cracks, all because they weren’t willing to tether this outreach …