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Tag Archives: SMS Marketing

4 Tips on Optimizing SMS Marketing

The open-rate differences between email and SMS is staggering — 20-30 percent for the former compared to almost 98 percent for the later. On top of that, approximately 90 percent of recipients open their text messages within the first three seconds of receiving it. These numbers provide serious opportunities for …

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SMS Marketing & Your Mobile Strategy

It is estimated that there are 2.08 billion smartphone users in the world! That’s over two billion people you have the potential to market to with SMS marketing and mobile strategies. In Canada, 2/3rds of Canadians owned a smartphone in 2014 and that number may have risen going into 2016. …

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5 Tips for SMS Marketing Success

Mobile marketing is frequently an afterthought in company’s business strategies, even though a recent report found that 2/3rds of customers will use a mobile device when shopping online. In order to reap success in your SMS marketing, you need to make it an integral part of your marketing strategy. Studies …

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Why You Should Consider SMS Marketing

Even though it is gaining traction as a marketing channel, SMS marketing still remains one of the most underrated. Companies now understand that SMS can be more than just that informal communication channel between friends. However, not many realize its huge potential when it comes to reaching the masses. Text …

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Why SMS Marketing Fails (And How to Do Better)

The past few years have seen some profound changes in the SMS marketing word. What used to be considered fringe strategy by many marketing experts is now one of the most mainstream techniques across multiple industries. However, just like with every other marketing channel, not everyone gets things right with …

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SMS Marketing and Email Marketing Strategy

Regardless of the size of the business, there are numerous tools and trends at the disposal of the typical business owner or marketing executive when it comes to online marketing. The field of online marketing is especially promising considering the introduction and growth of new mobile and connectivity technologies. Today, …

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The Top Tips for Your 2016 SMS Marketing Campaigns

It’s truly a technological age and SMS marketing is just another way that companies and businesses can run a successful campaign. Just about 100% of mobile devices, whether they are phones or tablets, are SMS enabled. That means you can run a marketing campaign that your audience can access just about …

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5 Fast and Easy Tips for Writing Winning SMS Message Content

Optimizing your SMS marketing offerings often feels like a never-ending affair – and in many ways, this notion couldn’t be more accurate. Viewer habits and preferences change with each passing day, so it’s beyond vital for your organization to keep moving forward and enhancing the experience when possible. Of course, …

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