SEO has been one of the best ways to generate website traffic for over a decade. Evaluating the impact of SEO in 2020 shows that it continues to be a highly cost-effective marketing strategy and one of the least expensive, yet effective ways to increase revenue. With constant changes to …
Read More »9 Reasons Why Your Business Needs SEO
As search engines continue to evolve and constantly change their ranking criteria, it can make you wonder whether you should be bothering with search engine optimization (SEO) at all. After all, Google looks at more than 200 factors to decide where each page will appear in the search results. The …
Read More »5 Tips for Optimizing Online Business Growth
Whether or not you run your business entirely on the internet, it’s essentially common knowledge these days that a company needs a solid virtual presence in order to thrive in today’s economy. In an online environment, there are a myriad of tactics that brands can use to optimize their business …
Read More »5 Tips on Boosting your SEO Through Email Marketing
Search engine optimization (SEO) has two primary parts: on-site and off-site optimization. In the case of the former, brands augment their online platform’s performance and layout, building content of high quality and implementing effective keywords that relate to the business as well as the audience. Off-site optimization, on the other …
Read More »Avoiding an SEO Faux Pas Once Readers Hit Your Web Page
While it’s obvious that maximizing your email marketing campaign is a major part of growing and interacting with your audience, focusing only on this part of the process isn’t the best way to boost your brand’s web traffic. Sure, a great initiative starts with strong messages that get the shopper …
Read More »Google’s First Confirmed Update of 2013: Panda #24 -January 22, 2013
Some of our customers might have noticed a sudden increase or decrease in search traffic from Google this past week. This could be the result of Google’s first official update of 2013. The 24th “Panda” update was confirmed by Google to have occurred on January 22, 2013. Google claims that …
Read More »In Toronto & Eager To Learn About SEO/SEM? Check Out Robert Burko’s Seminar Today at the CRFA Show
Day 1 of the CRFA 2012 show in Toronto was great yesterday. We got to meet many existing customers from around Canada, as well as talk to many new people who were excited about how email marketing can help their business. The show continues today and I’m confident it will …
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