As search engines continue to evolve and constantly change their ranking criteria, it can make you wonder whether you should be bothering with search engine optimization (SEO) at all. After all, Google looks at more than 200 factors to decide where each page will appear in the search results. The …
Read More »Whether or not you run your business entirely on the internet, it’s essentially common knowledge these days that a company needs a solid virtual presence in order to thrive in today’s economy. In an online environment, there are a myriad of tactics that brands can use to optimize their business …
Read More »Search engine optimization (SEO) has two primary parts: on-site and off-site optimization. In the case of the former, brands augment their online platform’s performance and layout, building content of high quality and implementing effective keywords that relate to the business as well as the audience. Off-site optimization, on the other …
Read More »While it’s obvious that maximizing your email marketing campaign is a major part of growing and interacting with your audience, focusing only on this part of the process isn’t the best way to boost your brand’s web traffic. Sure, a great initiative starts with strong messages that get the shopper …
Read More »Some of our customers might have noticed a sudden increase or decrease in search traffic from Google this past week. This could be the result of Google’s first official update of 2013. The 24th “Panda” update was confirmed by Google to have occurred on January 22, 2013. Google claims that …
Read More »Day 1 of the CRFA 2012 show in Toronto was great yesterday. We got to meet many existing customers from around Canada, as well as talk to many new people who were excited about how email marketing can help their business. The show continues today and I’m confident it will …
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