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Tag Archives: segmentation

How To Segment Your Mailing List For Better Results

As personalization becomes increasingly important to successful email marketing, segmentation is gaining ground as an important step for organizing a marketer’s mailing list. Segmentation is essentially the process of dividing your customer base into smaller groups that are more similar to each other. It is used to focus in on …

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5 Powerful Tips for Better List Segmentation

Having a massive inbox following is naturally the goal of every brand that commits to an email marketing strategy. Obvious statements aside, failing to get the most out of this audience via proper list segmentation can undo all of the hard work that you put into this process. If that …

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