Tag Archives: security

Data breaches in the world of email marketing are almost always major news stories – and the Bloomsbury Patient Network event from December 18th is no exception to this rule. In fact, with the personal information of over 56 members of this HIV support group affected by the inbox blunder, …

From Vancouver to Halifax, email marketers and brands alike understand that playing by Canada’s Anti-Spam Legislation (CASL) is a vital part of successfully conducting an inbox outreach campaign. But does this reality hold true for our contemporaries on the other side of the Atlantic? With the passing of the European …

The past several days have been a veritable nightmare for the Swiss encrypted email service provider, ProtonMail. Amidst a constant and unrelenting Distributed Denial of Service (DDoS) attack, this company has quickly been educated in one of the harshest lessons found in the digital world: Secure practices and systems aren’t …

While there’s no denying that email marketing is the biggest name on the web in terms of boosting your awareness among customers, this doesn’t always mean that the inbox stands as a clear and unobstructed path to increased returns on your investment (ROI.) Just like any other powerful innovation, the …