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Tag Archives: Recipients

5 Horrible Mistakes That Can Ruin Your Email Marketing

Email marketing works. It’s been proven time after time with hundreds of metrics. Perhaps the most compelling evidence of all is the incredible return on investment that it can provide. If you don’t believe it, then perhaps you are doing something wrong. In fact, there are a few common mistakes …

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Relevance Is Everything – How To Avoid Losing Readers

Permission is usually considered the necessary element to promote successful email marketing, but relevant content may actually be the only thing that can sustain a good campaign. Many marketers spend the majority of their time trying to build their subscriber list, however this is only half of the battle. Gaining …

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