Tag Archives: planning

Is Email Marketing Really Too Complicated?

Sometimes, technology and potential have a way of converging at places that create confusing and unintuitive points of interaction. These moments or events usually boil down to a lack of understanding and transparency in the process, as well as an inability to properly assess the situation. While there’s no denying …

Read More »

The Ultimate Guide to “Future-Proofing” Your Emails

So you’re current email marketing campaign is up, running, and moving forward at full speed. Customers are responding to your content, conversion rates are through the roof, and life couldn’t be better, right? While there’s nothing wrong with enjoying the fruits of your labor in the present, many industry experts …

Read More »

Understanding Why Clickbait Titles Flop in the Inbox

A quick look at your social feed of Facebook or any other network probably shows a plethora of suggested links from friends and organizations that have titles along the lines of “You Won’t Believe…,” “This Shocking Secret…,” and “I Can’t Believe What Happened Next…” While these clickbait titles serve a …

Read More »

Finding Your SMS Footing in the Global Marketplace

In the past, we’ve spent plenty of time talking about how small and regional businesses can utilize SMS marketing to capture enhanced interaction and sales with relevant audiences. And for good reason; just see any of the numerous case studies on this blog if you’re a newer member of the …

Read More »

Avoiding Email Marketing Irrelevance

There’s no denying that email marketing is about as high impact a method as you can get when it comes to connecting with consumers across the digital landscape. However, results aren’t just guaranteed to everyone that fires off a marketed message. In fact, as the experts over at TechnologyAdvice Research …

Read More »

Making the Most of the Email Marketing “Sweet Spot”

When it comes to stepping out in a crowded room, it generally helps to have a little something special up your sleeve. Considering the constant jockeying for position in the inbox and the fact that seemingly everyone has caught on to the power of email marketing in general, these golden …

Read More »

Figuring out the Value of SMS Surveys

In the world of SMS marketing, getting to know your audience is not just an important thing, it’s potentially the most important thing your brand can do. Unfortunately, plenty of campaigns fail to succeed on this front, thereby inhibiting their ability to make an impact in the mobile inbox. But …

Read More »