Tag Archives: planning

Optimizing Your Email Content for Millennials

Developing content for your email marketing campaigns can sometimes feel like it requires a crystal ball or a lucky streak to get things right. This notion holds especially true if your ideal audience falls into that powerful rising segment of youthful consumers who have both particular tastes and a discerning …

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Is “H2H” Marketing Right for Your Email Campaign?

By now, you’ve probably noticed a recurring theme regarding statistics, data, and analytics in a lot of the helpful content on this blog. Considering how important these tools are to the email marketing process, this revelation should come as no surprise. After all, everyone loves a good figure or stat …

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Finding Your Brand’s Voice in the Inbox

More brands than ever before are using email marketing to reach out to customers around the globe – this is no big secret. However, just because awareness of this powerful tool is on the rise, that doesn’t mean that every brand walking down this path comes off with a distinct …

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Finding Your Ideal Email Frequency

“How often should I be sending emails to my contact list” This common question encompasses a wide swath of concerns within the spectrum of email marketing, yet there’s no definitive answer on which to base your campaign moving forward. Unfortunately, this situation doesn’t look like it’s changing anytime soon. However, …

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Did Behavioral Segmentation Really Save Email Marketing?

As crazy as it sounds, there are some voices from around the web that would have you believe email marketing needs saving. Specifically, these experts point to behavioral segmentation and its applications as the prime source of resurgence and renewed power behind this practice. To see if these claims actually …

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5 Time-Saving Tips for Your Next Email Marketing Campaign

Running a campaign that connects with your audience in the inbox is one of the most powerful ways to take advantage of the constantly growing digital world. Unfortunately, if you don’t approach this process from the right angles and with the right mindset, it can also end up requiring a …

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The 5 Keys to a Successful Drip Campaign

Email marketing comes in a seemingly endless variety of flavors – no one can argue this point. However, many organizations find that instituting a drip campaign serves as one of, if not the, most powerful and efficient ways to keep the conversation going with these audience members in the inbox. …

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