Tag Archives: planning

5 Tips for Making Your Email Marketing Campaign Safe and Secure

While there’s no denying that email marketing is the biggest name on the web in terms of boosting your awareness among customers, this doesn’t always mean that the inbox stands as a clear and unobstructed path to increased returns on your investment (ROI.) Just like any other powerful innovation, the …

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Overcoming the Rigors of the 8-Second Attention Span

As surprising as it may seem, the greatest threat to email marketing campaigns of all shapes and sizes isn’t your competition in the inbox, but rather the tendencies of the viewers on the other side of the screen. With the team of experts behind the Statistics Brain Research Institute reporting …

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Saving Time with Your Inbox Campaigns This Holiday Season

We all know that capitalizing on the upcoming holiday rush in the inbox is vital for any business that’s serious about its online operations. However, finding the time to enact a sound strategy and following through with these plans isn’t always the easiest thing to pull off. With this in …

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The Keys to Minimizing Your Email Marketing Regret

No matter what brand your industry calls home or how well you know your audience, there’s most likely been a time in the past when you would have given anything to turn back the clock and yell, “Stop!” as you did something that your organization undoubtedly came to regret. Unfortunately …

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Saying Goodbye to Email Marketing’s Jurassic Period

In many ways, email marketing is one of the grizzled, veteran members of the digital marketing landscape – and thus home to plenty of dated practices. Yes, the potential for inbox interaction with customers is bigger than it has ever been before, but that doesn’t stop many brands from clinging …

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Prepping Your Emails for the Coming Holiday Season

As crazy as it sounds to say out loud, the impending holiday shopping season – and all this means for your inbox operations – is truly right around the corner. Spooky Halloween costumes, Thanksgiving meals with the family, and pumpkin-spiced everything will soon be on the minds of everyone that …

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Breaking down Gmail’s New Postmaster Tools

If you’re new to the world of email marketing, then there’s one thing you need to learn in a hurry: When it comes to Google, you’d better be prepared to take note of every little move this industry leader makes. Whether it’s a shift in spam policy or a new …

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Can Facebook Ads Help Support Your Email Content?

While most blogs and industry thought leaders can’t talk enough about the power of Facebook when it comes to supporting an email campaign – and for good reason – few such community voices give the official advertising branch of this network the same amount of attention as the social management …

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Building a Winning Framework for Your Prospective Emails

As cliche as it sounds, the concept of only getting one first impression has never carried more weight than it does right now. In fact, with so many other brands vying for supremacy in the inbox, that first impression isn’t just important, it’s essential to the success of your online …

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