Tag Archives: planning

Unlocking the Benefits of SMS Marketing for B2B Brands

If there’s one thing you probably know about SMS marketing, it’s that this channel of outreach and brand engagement absolutely dominates the business-to-consumer (B2C) scene. However, does the same power that makes this approach so popular in the individual customer-oriented world translate to the arena of business-to-business (B2B) operations? The …

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Overcoming the Digital World’s “Fat Thumbs” Dilemma

As everything from reading over the latest news stories to checking one’s email moves to the mobile sector of the digital world, there’s a growing problem that’s causing headaches for brands and consumers alike – the “fat thumbs” dilemma. While this might sound like a funny take on a not …

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What’s Your Email Marketing New Year’s Resolution for 2016?

With 2016 right around the corner, we’ve officially entered the part of the holiday season where commitments to eat healthier, pursue a new hobby, and other declarations are out and about in full force. While most of these New Year’s resolutions are nothing more than wishful thinking, there’s no denying …

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A Deeper Look at the 5 “D’s” of the Email Marketing World

At the 2015 edition of the Golden Hammer conference – a premiere international marketing festival – industry thought leader Thomas Le Thierry d’Ennequin offered up a unique address to the assembled members of the email marketing community that has caused quite a bit of buzz across a variety of digital …

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Optimizing the First Email You Send to New Subscribers

Commonly referred to as the “welcome email,” the first message you send to new members of your contact list is the ultimate test of your email marketing operations. This statement might sound like a bit of an overstatement, but as iMedia Connection’s Matt Zajechowski explains, the actual data tells a …

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