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Tag Archives: opt-in

4 Disastrous Email Marketing Mistakes

It isn’t easy being an email marketer, what with all of the new anti-spam rules in place for what can and can’t be sent, plus having to deal with open rates, click-through rates and people’s general lack of patience for reading through an email. It is easy to make mistakes …

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Five Clever Methods for Boosting Your Email Opt-In Rates

Making the most of your email marketing operations requires a keen eye for content optimization and refinement; no one can deny this fact. However, the truth of the matter is that these tactics don’t actually offer much to your campaign if you don’t have anyone to send your messages to …

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Canada’s Anti-Spam Law (CASL) To Take Effect on July 1, 2014

For the most complete information about CASL (Canada’s Anti-Spam Legislation) please review the complimentary Elite Email CASL Survival Guide It took nearly 10 years of hard work and much debate, but Canada’s new anti-spam legislation (known as CASL, or Bill C-28 for those that like to get technical) now has …

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All About CASL (Canada’s Anti-Spam Legislation) in Plain English

For the most complete information about CASL (Canada’s Anti-Spam Legislation) please review the complimentary Elite Email CASL Survival Guide If you’re an email marketer you have undoubtedly heard of CASL, which is the acronym for “Canada’s Anti-Spam Legislation”. Does this new set of rules apply to you? YES! Do you …

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