Tag Archives: opens

While there’s no doubt that we live in a digital-first world that often focuses exclusively on online experiences, that doesn’t mean that the most powerful way to grow brand awareness – word of mouth endorsements from friends and family members – is no longer part of the picture. However, how …

There’s a lot of talk within the email community regarding the usage of slang and jargon within email content – specifically the subject line. Generally, the consensus from industry thought leaders is that these buzzwords, acronyms, and other colloquialisms don’t add much to the process when it comes to catching …

At the heart of developing an email marketing campaign is an emphasis on solid fundamentals and the creation of valuable and engaging content. However, once you take these attributes and apply them to real world situations, the path to success becomes a considerably rockier road. This resonates even more if …

The modern online shoppers loves to feel special, unique, and desired by digital merchants and brands alike. Unfortunately, when it comes to tapping into this notion via the inbox, there’s few things that can kill a consumer’s enthusiasm quite like a “personalized” email that slaps in the shopper’s name at …

When your email marketing campaign fires on all cylinders, there’s no denying that this connection with your target audience rises above all of your other marketing options. However, that doesn’t that mean standing tall in the inbox is an easy affair. In fact, there are plenty of pitfalls that can …

There’s definitely not a lot of love lost between the worlds of email and print marketing. After all, with the rise of this form of digital advertising and the fact that more brands than ever want to connect with consumers via the inbox, it’s easy to see why newspapers and …

Happening every four years, the FIFA World Cup is an event unlike any other. Whether you’re a fan of this kind of football or not, it’s hard to deny the impact this tournament has on daily life around the globe. However, have you ever wondered what kind of effect events …

After all your hard work creating and optimizing what you thought was the perfect promotional email, there’s nothing worse than checking in, only to see your open rates are deep in the tank. For many brands, this nightmare becomes a reality quickly, often for some of the most preventable reasons. …