Tag Archives: newsletters

While there are a number of relatively new email marketing tools at marketers’ disposal, the electronic newsletter is still among the best practices for generating returns. The marketing world is largely split on the subject of the newsletter — some swear by it, while others believe it to be too …

When you think of newsletters, you might think of the monthly ones you get from the school reminding you to check your kids for lice, label all of their loose items and what to do in the event of snow. We no longer think about newsletters as a reliable business …

Your email strategy is one that should be all encompassing. From the email customers get upon signing up for your newsletter, to their password reset email, each of these should be optimized for success. Most important of these is the email that welcomes a person to your service, your product …

It’s 2016 and consumers aren’t looking to work with businesses that look, feel and act like a faceless corporation. In decades past, consumers haven’t been as focused on the personality presented by a company or store they frequented. What mattered was that they made good products and offered top-quality services. …

Often considered the flagship inclusion in many email marketing operations, a finely-tuned branded newsletter can truly leave a lasting impact on the members of your contact list. Unfortunately, the same notion holds true for the less than stellar iterations of this inbox asset. If you’re not interested in coming up …

Standing tall in the inbox as a nonprofit organization requires a unique approach to the email marketing process. Unlike your retail counterparts, this practice isn’t always about selling a product or capturing leads thanks to a discount or offer. Instead, you’re in the business of driving people to make a …

Mistakes are a part of life. From rushing into a purchase that probably wasn’t within your budget, to simply making the wrong choice when it comes to what to have for lunch, these occurrences are both numerous and often not that big of a problem in the grand scheme of …

The newsletter is the backbone of many email marketing campaigns – and for good reason. As one of the most effective methods for reaching an audience in the inbox, this form of content truly goes a long way with readers when implemented properly. Unfortunately, plenty of brands simply assume that …

For most email marketing practitioners, it’s all about staying hip and current with your inbox content. Tips on being conversational, relevant, and engaging have flooded the web, leading plenty of brands to fire off messages that look more like emails between old friends and less like marketing offerings. While this …

At Elite Email we love helping people. It’s basically our passion. But, every little while we get to do something that goes above and beyond what we even hoped to achieve. This leads me to an amazing story about the Village of Brookville in New York. [You can read the …