Tag Archives: mobile marketing

It doesn’t take extraordinary powers of perception to realize that mobile devices have essentially become removable appendages of the ones using them. The vast majority of people living in the developed world have their devices well within reach throughout every single moment of their day. Knowing that, it’s easy to …

Mobile has been seen as an important marketing strategy for a number of years now and many advertisers increase their budgets substantially every year to reflect this. But, a recent report – the State of Mobile Advertising 2016 – found that a full 56% of advertisers admit to only being …

It is easy to see why mobile marketing is so important in 2016, with the majority of consumers over the age of 18 (and many below that age) having their own mobile device, which they use pretty much relentlessly. In the U.S., 68% of adults have a smartphone and another …

More and more individuals depend on their smartphones as their go-to resource in today’s market, rather than their desktop. Therefore, it makes sense for brands to place some of their marketing efforts and budget on mobile audiences. According to Gabriel Shaoolian in an article with Forbes, “Ultimately, the ability to …

It is estimated that there are 2.08 billion smartphone users in the world! That’s over two billion people you have the potential to market to with SMS marketing and mobile strategies. In Canada, 2/3rds of Canadians owned a smartphone in 2014 and that number may have risen going into 2016. …

Marketers in most circles consider this common knowledge, but there is need to stress the importance of optimizing messages for the mobile platform. In fact, according to surveys, the number of emails that are opened on mobile devices jumped from just a measly 8 percent in 2011 to 53 percent …

You’re an entrepreneur and you’ve finally got your startup business off the ground. You poured your savings into it, took out loan after loan, and even borrowed some cash from friends and family who believed in you. Your idea is great, but you’ve run into a wall – how do …

It’s truly a technological age and SMS marketing is just another way that companies and businesses can run a successful campaign. Just about 100% of mobile devices, whether they are phones or tablets, are SMS enabled. That means you can run a marketing campaign that your audience can access just about …

The practice of SMS marketing is often viewed as a purely high reward proposition – and for good reason. With mobile device usage continuing its meteoric rise in terms of acceptance and adoption, as well as the preference of many target audiences to connect via this channel, it makes plenty …

If there’s one thing you probably know about SMS marketing, it’s that this channel of outreach and brand engagement absolutely dominates the business-to-consumer (B2C) scene. However, does the same power that makes this approach so popular in the individual customer-oriented world translate to the arena of business-to-business (B2B) operations? The …