There’s nothing like the fresh, vibrant connection between you and a new subscriber. They just can’t wait to get their hands on your newslet-ter, and they revel at the subtle windows within the email that show your virtual personality shining through. However, the more time passes, the higher likelihood of …
Read More »Increasing your Email Budget is Worth the Cost
Despite the progressions made on the mobile smart devices and social media marketing fronts, email continues to be a thriving medium replete with the potential for growth. Most operating businesses today can reap the rewards of a strategic, calculated email marketing campaign, especially if they’re working under the right kind …
Read More »Is a Picture Worth 160 Characters? SMS vs. MMS Marketing
They say a picture is worth a thousand words, but is that true in mobile marketing? With Mashable reporting on the possibility of MMS campaigns being the “next big thing” in the marketing scene, one has to wonder. Both methods are opt-in only, so only the people interested will end …
Read More »Ad Retargeting – Funny Cartoon
Ad retargeting has really changed the advertising landscape and redefined how marketers can put their message in front of you. The age-old sales motto has been that it takes 7 touchpoints to convert a prospect. While in the past it might have been difficult to get those 7 touchpoints, ad …
Read More »Facebook Now Has Clickable Hashtags – How Can Marketers Use This To Their Advantage
Remember when this symbol, #, was just a pound sign on your phone or a quick way to write the word “number”? Now it is so much more to the point where many people see this symbol and it is so obviously a hashtag that “pound symbol” or “number” doesn’t …
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