Tag Archives: mailing list

As personalization becomes increasingly important to successful email marketing, segmentation is gaining ground as an important step for organizing a marketer’s mailing list. Segmentation is essentially the process of dividing your customer base into smaller groups that are more similar to each other. It is used to focus in on …

There’s no black-and-white determining factors in regards to the ‘right’ and ‘wrong’ way to go about email marketing. This field is filled with nuance, and a successful campaign strategy can only be fully discovered through experience. That said, there are a number of tried-and-true tactics out there that most successful …

One of the best ways to you can target the right audience with your emails is to segment your lists. Segmenting your lists is the process of dividing your email subscribers into groups based on differing characteristics. By doing this, you can send them the emails that will most appropriately …

Email marketing can be a tough type of marketing to get right. Crafting the perfect email takes a little bit of skill and here are six secrets from the industry that should help. Actionable language The first point of entry in a marketing email is the subject line. It needs …

The email marketing climate has most definitely shifted in the past half-decade – it’s ever-changing, and it can be hard to keep up with all the latest trends, especially in such a digital and innovative day and age. In order to stay informed and educated on email marketing, you must be aware of what …

Having a massive inbox following is naturally the goal of every brand that commits to an email marketing strategy. Obvious statements aside, failing to get the most out of this audience via proper list segmentation can undo all of the hard work that you put into this process. If that …

Like virtually any other portion of the digital world, the email marketing industry is home to its fair share of misconceptions and incorrect assumptions. For most established members of the community, it’s easy to see through these misguided lines of thought and understand the underlying truth and facts that lurk …

While there’s no denying that email marketing is the biggest name on the web in terms of boosting your awareness among customers, this doesn’t always mean that the inbox stands as a clear and unobstructed path to increased returns on your investment (ROI.) Just like any other powerful innovation, the …

While email marketing offers up some serious returns for your investment, there’s also one truth that plenty of members of the community have a hard time facing: Email marketing requires a hefty amount of work in order to do things right. In an effort to trim down on the workload …

It’s one thing to build a contact list full of eager and excited customers, but maintaining and growing this list is any entirely different matter altogether. It might seem like a fairly innocuous statement at first glance, but for most brands it represents a problem that is both hard to …