Tag Archives: ideas

Hard thought it may be to admit, even the best offer, deal, or sale in the world can get lost in the mix thanks to the propensity of contact list members to put off the process of engaging with your brand. Looking a little deeper into the issue shows that …

Like many other endeavors or operations in your personal or professional life, the process of email marketing isn’t exempt from missed opportunities and overlooked chances – especially when it comes to truly connecting with the person on the other side of the screen. In fact, given the uncertainty and unfamiliarity …

When it comes to expanding your position in the local marketplace and generating new leads with eager home buyers and sellers, there’s no denying that email marketing is a vital piece of this process. In fact, RIS Media points out that the average email marketing campaign leads to a 4,300 …

Optimizing your SMS marketing offerings often feels like a never-ending affair – and in many ways, this notion couldn’t be more accurate. Viewer habits and preferences change with each passing day, so it’s beyond vital for your organization to keep moving forward and enhancing the experience when possible. Of course, …

Imagine this scenario: You’ve successfully directed a potential new member of your email marketing contact list to one of your landing pages and he or she is ready and willing to start enjoying your inbox content. The only problem? Your signup form is unintuitive, hard to complete, and visually confusing. …

On the surface, SMS marketing seems like a fairly straightforward process – especially when compared to other forms of marketing outreach. Your brand fires off a few catchy texts and the sales come pouring in from the various members of your contact list. Simple stuff, right? Unfortunately, this “quick and …

When it comes to tapping into the powerful bond between social media and email marketing, a few key platforms almost always dominate the conversation; namely Facebook, Twitter, and Google+. However, the truth of the matter is that plenty of other networks also deserve your attention – and translate well to …

Regardless of your chosen industry, branded products and services, or even the particulars of your target audience, one universal reality holds true across all email marketing campaigns: If your email content isn’t persuasive, then your presence in the inbox won’t generate much of a response. Fortunately, crafting persuasive email marketing …

At first glance, the shared space between the designing of flags that represent nations, provinces, or cities and the creation of winning email marketing content doesn’t seem all that substantial. However, design expert, podcast host, and noted vexillology (the study of flags) aficionado Roman Mars explains in his 2015 TED …

With so many brands taking note of the power of the email marketing, making a lasting impression in the inbox requires a lot more these days than just a great offer and a snappy headline. To truly stand out, your campaign must find ways to differentiate itself and create a …