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Tag Archives: ideas

Recapturing Email Marketing’s Missed Opportunities

Like many other endeavors or operations in your personal or professional life, the process of email marketing isn’t exempt from missed opportunities and overlooked chances – especially when it comes to truly connecting with the person on the other side of the screen. In fact, given the uncertainty and unfamiliarity …

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5 Fast and Easy Tips for Writing Winning SMS Message Content

Optimizing your SMS marketing offerings often feels like a never-ending affair – and in many ways, this notion couldn’t be more accurate. Viewer habits and preferences change with each passing day, so it’s beyond vital for your organization to keep moving forward and enhancing the experience when possible. Of course, …

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Is Your Email Contact List Signup Form User-Friendly?

Imagine this scenario: You’ve successfully directed a potential new member of your email marketing contact list to one of your landing pages and he or she is ready and willing to start enjoying your inbox content. The only problem? Your signup form is unintuitive, hard to complete, and visually confusing. …

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5 Tips for Making Your Emails More Persuasive

Regardless of your chosen industry, branded products and services, or even the particulars of your target audience, one universal reality holds true across all email marketing campaigns: If your email content isn’t persuasive, then your presence in the inbox won’t generate much of a response. Fortunately, crafting persuasive email marketing …

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