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Tag Archives: grow mailing list

5 B2B Email Marketing Tips You Can’t Live Without

A lot of the talk surrounding email marketing focuses on connecting with retail consumers and getting the word out about products and services to everyday shoppers. But what if your customers don’t exactly fit this mold? For businesses that primarily serve other businesses, the process takes on an entirely different, …

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Where Does Reputation Fit into Email Marketing?

At the heart of developing an email marketing campaign is an emphasis on solid fundamentals and the creation of valuable and engaging content. However, once you take these attributes and apply them to real world situations, the path to success becomes a considerably rockier road. This resonates even more if …

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Whipping Up the Perfect Email Marketing Recipe

The holiday season is all about spending time with family, experiencing the joy of giving and receiving presents, and, most importantly, all of the great food you can’t help but indulge in. Since our friends to the south are heading toward their Thanksgiving, and Christmas is right around the corner …

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“The Best” of Email Marketing

Our society can’t get enough of putting a ranking or a value on everything. Whether it’s comparing the best NHL prospects too early or finding the best spot to eat lunch with your friends, the idea of having a clear “best” option seems to be universal across every facet of …

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The Secret to Email Marketing Success for Small Businesses

Who says that email marketing is only for the big boys? Whether you’re just starting out or you have established your small business firmly in the local community, having a great email marketing plan can give your company a serious competitive advantage. To help you wow your digital customers the …

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Is Now the Time to Go All In with a Branded Newsletter?

For most email marketing practitioners, it’s all about staying hip and current with your inbox content. Tips on being conversational, relevant, and engaging have flooded the web, leading plenty of brands to fire off messages that look more like emails between old friends and less like marketing offerings. While this …

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Does Your Email Content Provide Value to Your Mailing List?

In today’s email marketing landscape, mailing list numbers are nice, but if you don’t have the content to keep these consumers interested, don’t expect them to stick around for very long. As Elite Email’s president, Robert Burko, explained in a recent post on Marketo, brands must ensure that they emphasize …

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5 Great Ways to Target Gmail Users

Saying that Gmail is kind of a big deal to your email marketing operations is like saying that it might get a little rainy during a hurricane. With over 425 million users, including 5 million businesses, and 66 of the world’s top 100 universities, chances are that a big chunk …

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