Tag Archives: grow mailing list

One of the best ways to you can target the right audience with your emails is to segment your lists. Segmenting your lists is the process of dividing your email subscribers into groups based on differing characteristics. By doing this, you can send them the emails that will most appropriately …

While there’s no doubt that we live in a digital-first world that often focuses exclusively on online experiences, that doesn’t mean that the most powerful way to grow brand awareness – word of mouth endorsements from friends and family members – is no longer part of the picture. However, how …

We all know that social media and email marketing can combine to do some powerful things when it comes to raising awareness about your brand. However, drumming up interest on a platform like Twitter requires so much more than just copying and pasting your inbox content into the 140 character …

Making the most of your email marketing operations requires a keen eye for content optimization and refinement; no one can deny this fact. However, the truth of the matter is that these tactics don’t actually offer much to your campaign if you don’t have anyone to send your messages to …

While email marketing offers up some serious returns for your investment, there’s also one truth that plenty of members of the community have a hard time facing: Email marketing requires a hefty amount of work in order to do things right. In an effort to trim down on the workload …

With every day that passes, the world is becoming a more mobile-friendly place. In fact, it’s fairly safe to say that being hip and relevant isn’t a good idea to get around to eventually, it’s vital to the health of your email operation. And what better way is there to …

It’s one thing to build a contact list full of eager and excited customers, but maintaining and growing this list is any entirely different matter altogether. It might seem like a fairly innocuous statement at first glance, but for most brands it represents a problem that is both hard to …

Automation is a touchy subject in many industries. On one hand, embracing the “set it and forget it” concept leads to the idea of more free time to pursue other goals and priorities. However, just as many brands and marketers see this process as one that could lead to poor …

In terms of email marketing, few things are worse than watching your message end up in the spam folder or bounce back. Unfortunately, sometimes the cause of this isn’t related to a potentially damaged reputation or obtrusive marketing tactics. Instead, it’s something far more manageable and mundane – the size …

For all of the personal trainers, plumbers, or freelance IT gurus out there, making a name for yourself seems like a hopeless proposition at times. After all, there’s a plethora of options consumers can choose from, in addition to your brand’s need to hone in on local demographics. However, just …