In terms of email giants, no two names carry quite as much importance as Google and Yahoo. Yes, Google currently rests comfortably on the inbox throne by laying claim to almost a billion users, but Yahoo’s 237 million strong global following is clearly nothing to scoff at when comparing the …
Read More »5 Quick Tips for Steering Clear of Gmail’s New Block Button
On Sept. 23rd, the team behind Gmail dropped yet another bomb in the world of email marketing with the release of its new “block” button. As the staff from Firstpost explains in their look at this development, this new addition gives even more control to consumers in the inbox by …
Read More »Digging Deeper into Google’s Events for Gmail Update
On the surface, the Events for Gmail feature found within the shared space of Gmail and Google Calendar doesn’t seem like it has much influence on how brands and marketers operate within the inbox. Up until a few days ago, the sentiment behind this statement was right on the money. …
Read More »Breaking down Gmail’s New Postmaster Tools
If you’re new to the world of email marketing, then there’s one thing you need to learn in a hurry: When it comes to Google, you’d better be prepared to take note of every little move this industry leader makes. Whether it’s a shift in spam policy or a new …
Read More »Gauging the Impact of Inbox by Gmail on the Email Marketing World
The email marketing world is on high alert, all thanks to some major news out of the Google camp. As part of the tech giant’s continued emphasis on tweaking its email platform, Inbox by Gmail offers up a stunning new take on how viewers interact with messages in the inbox. …
Read More »Taking Aim at Spam with Google’s New Unsubscribe Button
Fact is, when Google speaks, even if you don’t exactly like what you hear, you don’t have much choice but to listen. The world of email marketing learned this lesson once again with the unveiling of a new unsubscribe feature in Gmail on August 6, 2014. Although switching up the …
Read More »Gauging the Effect of Gmail’s Potential Snooze Button
Sometimes, the morning seems to come just a little too early for your taste. Even though you know better, hitting that snooze button and trying to sneak in a few extra minutes before facing the day sure does feel good. While it might seem like a bit of a stretch, …
Read More »Are Your Emails Ready for Gmail’s New Gridview Layout?
For those who know Google, it’s not surprising to see the tech giant switching things up once again when it comes to how people use it’s hyper popular email service. While the changes to Gmail, dubbed “Gridview,” still might be in the trial stages, it never hurts to keep up …
Read More »Google Plus and Gmail: An Intriguing and (Potentially) Controversial Connection
Google is perpetually looking to break the mold when it comes to allowing users to connect with each other. However, the tech giant may have stirred up the pot in a big way with a recent announcement that focuses on its burgeoning social network and one of the most popular …
Read More »Google’s First Confirmed Update of 2013: Panda #24 -January 22, 2013
Some of our customers might have noticed a sudden increase or decrease in search traffic from Google this past week. This could be the result of Google’s first official update of 2013. The 24th “Panda” update was confirmed by Google to have occurred on January 22, 2013. Google claims that …
Read More »