Tag Archives: engagement

5 Ideas for Improving Stagnant Email Deliverability Rates

Dealing with stagnant – or even dipping – email deliverability rates is one of the most disheartening experiences possible to slog through for both seasoned veterans and new members of the email marketing community alike. Unfortunately, with Jess Nelson of Media Post’s Email Marketing Daily blog reporting that deliverability rates …

Read More »

Overcoming the Digital World’s “Fat Thumbs” Dilemma

As everything from reading over the latest news stories to checking one’s email moves to the mobile sector of the digital world, there’s a growing problem that’s causing headaches for brands and consumers alike – the “fat thumbs” dilemma. While this might sound like a funny take on a not …

Read More »

Newsletter Design Mistakes Your Brand Can’t Afford to Make

Often considered the flagship inclusion in many email marketing operations, a finely-tuned branded newsletter can truly leave a lasting impact on the members of your contact list. Unfortunately, the same notion holds true for the less than stellar iterations of this inbox asset. If you’re not interested in coming up …

Read More »

Are You Making the Most out of Your Presence on Google+?

To truly leverage the power of your email marketing operations, it’s vital to have a strong presence within the world of social media. Otherwise, you could find that your brand is leaving something on the table in terms of reach and visibility from these outreach initiatives. While Facebook and Twitter …

Read More »

Making Sure Your First Fundraising Email Wins in the Inbox

For most of the email marketing world, it’s no big secret that building awareness for a charitable cause and leveraging the power of the inbox are two practices that go hand-in-hand. However, if you’re new to the scene and not quite sure where to start on behalf of your nonprofit …

Read More »

5 Smart Tips for Unlocking Your Perfect Email Frequency

How often you send emails to your contact list can be an unnecessarily touchy subject. Letting too much time pass between your messages causes viewers to forget about your brand, while falling on the other end of the spectrum and spamming your audience can lead to plenty of negativity and …

Read More »

5 Email Marketing Tactics That Are “on Fleek”

To the Millennial generation, being “on fleek” is all about offering up something that is “on point” or to do something in the right way. In other words, if the youthful portion of your audience offers up the “on fleek” commendation, it’s safe to say that your brand is winning …

Read More »

Giving Your Email Marketing Campaigns the Disney VIP Treatment

As Kim Walsh-Phillips recently noted in an article for Entrepreneur magazine, the Walt Disney Company does a great job of setting the bar when it comes to the VIP treatment of customers and visitors. In fact, it’s not entirely unreasonable to claim that no other corporation or major entity even …

Read More »