Tag Archives: engagement

How to Start Thinking Like an Email Marketing Expert

A common refrain found on plenty of email marketing blogs from around the web implores you and the rest of the reading audience to “think like an email marketing expert.” On the surface, this sounds like a great idea and one that’s sure to enhance your reach and impact in …

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Making Sure Your First Fundraising Email Wins in the Inbox

For most of the email marketing world, it’s no big secret that building awareness for a charitable cause and leveraging the power of the inbox are two practices that go hand-in-hand. However, if you’re new to the scene and not quite sure where to start on behalf of your nonprofit …

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The Top 4 Email Marketing Tools You Can’t Live Without

Like an artist and his canvas, paints, and brushes, you also need the right tools to effectively craft your take on art in the inbox. Unfortunately, if you’re not already an established expert, trying to sift through the countless email marketing tools and apps on the web can feel like …

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Will Wearables Change the 2016 Email Marketing Landscape?

Runner using smart watch

Even if you don’t consider yourself a tech-savvy member of the digital community, chances are you’ve noticed someone walking through your office, grocery store, or other public place with an Apple Watch, Pebble or other “wearable” piece of tech. From this perspective, it makes sense for these wearables to seem …

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Are Your Emails Causing Too Much Stress?

If you’re like most members of the current email marketing world, the idea of negatively impacting the psychological health of the person on the other side of the screen is something you’ve never even considered. After all, every email or newsletter you send out is simply trying to enrich and …

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Are You Following the Golden Rules of SMS Marketing?

The practice of SMS marketing is often viewed as a purely high reward proposition – and for good reason. With mobile device usage continuing its meteoric rise in terms of acceptance and adoption, as well as the preference of many target audiences to connect via this channel, it makes plenty …

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