Tag Archives: engagement

Imagine this scenario: You’ve successfully directed a potential new member of your email marketing contact list to one of your landing pages and he or she is ready and willing to start enjoying your inbox content. The only problem? Your signup form is unintuitive, hard to complete, and visually confusing. …

SMS marketing is one of the most powerful ways to build a lasting – and prosperous – bond with your target audience of consumers. Unfortunately, far too many brands let the full potential of their SMS campaigns slip through the cracks, all because they weren’t willing to tether this outreach …

While getting into the everyday “grind” of email marketing is a vital part of winning in the inbox in the long term, it’s also important to have a strong plan in place for the major events that come up on the calendar from time to time. The upcoming Easter holiday …

On the surface, SMS marketing seems like a fairly straightforward process – especially when compared to other forms of marketing outreach. Your brand fires off a few catchy texts and the sales come pouring in from the various members of your contact list. Simple stuff, right? Unfortunately, this “quick and …

Donors are the lifeblood of virtually any nonprofit organization. Without this active and engaged portion of a target audience, enacting the vision of a brand and helping those in need simply isn’t a reality. Even with these realizations standing front and center, many nonprofits and charities simply don’t know how …

If there’s one thing you need to know about the most important segment of consumers in today’s marketplace, the “Millennials,” it’s that these young men and women can’t live without their phones. From this perspective, it makes plenty of sense to have a strong SMS presence that truly speaks to …

Regardless of your chosen industry, branded products and services, or even the particulars of your target audience, one universal reality holds true across all email marketing campaigns: If your email content isn’t persuasive, then your presence in the inbox won’t generate much of a response. Fortunately, crafting persuasive email marketing …

As arguably the most inflammatory and controversial politician in North America, businessman Donald Trump’s bid to claim the presidency of the United States has caught the attention of interested viewers from around the globe. Whether you agree with his politics or think his campaign is something that registers closer to …

With so many brands taking note of the power of the email marketing, making a lasting impression in the inbox requires a lot more these days than just a great offer and a snappy headline. To truly stand out, your campaign must find ways to differentiate itself and create a …

Whether you looked on in awe as “The Great One” – Wayne Gretzky – took command of the ice and captured multiple Stanley Cups, or you simply enjoy sitting back and soaking in the work of Mozart or another titan of the musical world, it’s hard not to appreciate excellence …