Tag Archives: engagement

Is Your Email Contact List Signup Form User-Friendly?

Imagine this scenario: You’ve successfully directed a potential new member of your email marketing contact list to one of your landing pages and he or she is ready and willing to start enjoying your inbox content. The only problem? Your signup form is unintuitive, hard to complete, and visually confusing. …

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Making This Easter Your Best Yet in the Inbox

While getting into the everyday “grind” of email marketing is a vital part of winning in the inbox in the long term, it’s also important to have a strong plan in place for the major events that come up on the calendar from time to time. The upcoming Easter holiday …

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How to Write the Perfect “Thank You” Email as a Nonprofit

Donors are the lifeblood of virtually any nonprofit organization. Without this active and engaged portion of a target audience, enacting the vision of a brand and helping those in need simply isn’t a reality. Even with these realizations standing front and center, many nonprofits and charities simply don’t know how …

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Crafting SMS Content That Speaks to Millennials

If there’s one thing you need to know about the most important segment of consumers in today’s marketplace, the “Millennials,” it’s that these young men and women can’t live without their phones. From this perspective, it makes plenty of sense to have a strong SMS presence that truly speaks to …

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5 Tips for Making Your Emails More Persuasive

Regardless of your chosen industry, branded products and services, or even the particulars of your target audience, one universal reality holds true across all email marketing campaigns: If your email content isn’t persuasive, then your presence in the inbox won’t generate much of a response. Fortunately, crafting persuasive email marketing …

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