Tag Archives: engagement

Building a Winning Framework for Your Prospective Emails

As cliche as it sounds, the concept of only getting one first impression has never carried more weight than it does right now. In fact, with so many other brands vying for supremacy in the inbox, that first impression isn’t just important, it’s essential to the success of your online …

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Optimizing Your Email Content for Millennials

Developing content for your email marketing campaigns can sometimes feel like it requires a crystal ball or a lucky streak to get things right. This notion holds especially true if your ideal audience falls into that powerful rising segment of youthful consumers who have both particular tastes and a discerning …

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Five Fast Ways to Boost Your Email Marketing ROI

At the end of the day, there’s a reason why email marketing is known as the best way to reach your digital audience – when you do things right, nothing else can compare to the results that come with this process. However, just because there’s seemingly limitless potential held within …

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Finding Your Brand’s Voice in the Inbox

More brands than ever before are using email marketing to reach out to customers around the globe – this is no big secret. However, just because awareness of this powerful tool is on the rise, that doesn’t mean that every brand walking down this path comes off with a distinct …

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Closing the Deal with Great Landing Pages

Whether you’re texting with customers in your area or reaching out to the masses in the inbox, one thing is certain – you better have a good plan in place for when these viewers hit your digital domain. Without stellar landing pages leading the charge on this front, it’s only …

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Finding Your Ideal Email Frequency

“How often should I be sending emails to my contact list” This common question encompasses a wide swath of concerns within the spectrum of email marketing, yet there’s no definitive answer on which to base your campaign moving forward. Unfortunately, this situation doesn’t look like it’s changing anytime soon. However, …

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