Home / Tag Archives: email

Tag Archives: email

How to Grab the Attention of Gen Z

Gen Z will soon comprise a whopping 40% of consumers, which is a fact that marketers need to stay on top of. As it stands now, the attributes relating to this generation are still mostly shrouded in vagueness. However, common trends have been observed, and taking advantage of these is the best …

Read More »

Using Words in an Email to Inspire Action

While current marketing trends largely point to the dominance and efficacy of image, language will always be a necessary tool for marketers to convey their message to consumers. With the average attention span steadily decreasing, marketers are required to pack all relevant sales information into increasingly shorter blocks of text. …

Read More »

How to Keep Email Marketing Momentum Going

Marketers work hard every quarter to produce a spike in engagement. Once that spike is achieved, it’s tempting for brands to sit back and reap the fruits of their hard work. However, these instances provide the best opportunity to capitalize on the interest already generated. Marketers are advised to strike …

Read More »

4 Futuristic Email Marketing Tactics you can Apply Today

Present day email marketing looks considerably different than it did 10 years ago. The exponential curve of progress (of which we are currently at the starting point) makes it so that no one can accurately predict what the field will look like 10 years from now, though we of course …

Read More »

Understanding and Connecting With Your Audience

While it’s a given that every company makes it a priority to grow their consumer base, it takes a savvy marketer to understand the importance of forming a genuine connection with audiences to reach this goal. Of course, the fundamental driver of building a wide audience is providing the public …

Read More »

4 Ways to Give New Customer Relationships a Strong Start

A good first impression is the foundation of all healthy interpersonal relationships, and this notion surely extends to marketing. A relationship between a brand and a consumer is subject to several variables, though the whole experience starts with the first impression. In the case of email marketing, the first message …

Read More »

5 Tips for Optimizing Online Business Growth

Whether or not you run your business entirely on the internet, it’s essentially common knowledge these days that a company needs a solid virtual presence in order to thrive in today’s economy. In an online environment, there are a myriad of tactics that brands can use to optimize their business …

Read More »

Why Email Marketing Will Remain Strong in 2017

With every new year, it seems as though there’s a new slew of marketing analysts proclaiming the death of email marketing. As each new year comes and goes, however, email marketing as a platform remains strong, showing no objective signs of stopping. Will 2017 be the final year of email …

Read More »

How Guest Blogging can Vastly Increase a Marketer’s Email List

It’s clear by now how effective email marketing is. This is widely regarded to be the most profitable marketing channel, averaging a 44.25x return (meaning that $4,425 is typically brought in for ever $100 of budget). That’s an extremely promising number, and it understandably gets marketers hungry to either jump …

Read More »

Why the Newsletter is Among the Best Email Marketing Tools

While there are a number of relatively new email marketing tools at marketers’ disposal, the electronic newsletter is still among the best practices for generating returns. The marketing world is largely split on the subject of the newsletter — some swear by it, while others believe it to be too …

Read More »