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Tag Archives: email templates

Creating the Perfect Email Marketing Template for Your Brand

As one of the most integral tools to a large portion of email marketing campaigns, templates hold a unique position in the overarching content creation process. On one hand, slapping together a reusable template feels mundane or small in comparison to the rest of your outreach operations and procedures. However, …

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5 Tips to Supercharge Your Next Branded Newsletter

The newsletter is the backbone of many email marketing campaigns – and for good reason. As one of the most effective methods for reaching an audience in the inbox, this form of content truly goes a long way with readers when implemented properly. Unfortunately, plenty of brands simply assume that …

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Avoiding Email Marketing Irrelevance

There’s no denying that email marketing is about as high impact a method as you can get when it comes to connecting with consumers across the digital landscape. However, results aren’t just guaranteed to everyone that fires off a marketed message. In fact, as the experts over at TechnologyAdvice Research …

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Where Does “Above the Fold” Fit into Email Marketing?

There’s definitely not a lot of love lost between the worlds of email and print marketing. After all, with the rise of this form of digital advertising and the fact that more brands than ever want to connect with consumers via the inbox, it’s easy to see why newspapers and …

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Is Your Email Template Design Responsive?

Whether you’re new to the world of email marketing or a seasoned veteran spearheading your brand’s latest campaign, there’s one thing that always stays the same – good enough won’t get you very far. With so many companies offering great email content, resting on your laurels is a quick way …

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Harnessing the Power of Color Theory in Your Messages

In a world where it seems like every minute detail of your marketing content is subject to unbelievably intense scrutiny and analysis, sometimes the simple question of “how does your email actually look to the customer?” goes unanswered. While the substance of what ends up in customer inboxes is definitely …

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5 Great Email Template Tips for First Timers

A lot of what you read on this blog offers advice and guidance for brands that have been around the block at least once when it comes to email marketing. While there’s nothing wrong with that, it might be a little hard to get you into the flow of things …

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