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Tag Archives: email marketing

Augment Your Email Marketing With Social Data

These days, nearly every successful marketing firm has adopted a wide variety of strategies and techniques to engage their audiences. Most aim to nurture their prospects and clients in the hopes of boosting conversions and generating more revenue. This is being done with some success, but for some reason, many …

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The 5 Basic Secrets of Email Marketing

With so much information on marketing available online, it can be easy to lose track of some of the email basics necessary for success. There are so many automation tricks, subscriber segmentation techniques, and marketing strategies, that it can make email marketing seem much more complicated than it needs to …

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Email Marketing Continues To Evolve In New Ways

Have you ever heard the question – Is Email Marketing Dead? If you haven’t, you are probably new to the digital marketing world. This is the kind of question that should be avoided for at least the next 5-10 years, or until some new form of communication is introduced. If …

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Relevance Is Everything – How To Avoid Losing Readers

Permission is usually considered the necessary element to promote successful email marketing, but relevant content may actually be the only thing that can sustain a good campaign. Many marketers spend the majority of their time trying to build their subscriber list, however this is only half of the battle. Gaining …

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Are You Really Sending Out Enough Emails?

There always comes a point during a campaign where marketers ask themselves, “How many emails should I be sending out?” Daily, weekly, monthly, or any time that sales are dropping? These are all potentially the correct answer, but it really depends on what you are trying to achieve. If you …

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4 Tips Guaranteed to Increase Your Email Open Rates

Email is without a doubt one of the best methods for engaging a target audience. As long as you have effectively steered clear of purchasing a contact list or a database of ‘potential customers’, email marketing is an extremely effective way of getting your content in front of people. You …

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Never Get Caught By The Spam Filters Again

Getting past the spam filter is the first step in engaging an audience through email marketing. While it may take time to build a valuable contact list, you will never make an impact on your subscribers if you can’t reach their inbox. Even if you are presenting the best offers …

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4 Easy Email Marketing Tricks That Could Double Your Revenue

Email is hands down the most powerful marketing tool available. It has shown some of the highest return on investments among any other marketing channel, which has firmly established it as the most effective way of engaging a target audience. However, email marketing needs to be done in the right …

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How To Segment Your Mailing List For Better Results

As personalization becomes increasingly important to successful email marketing, segmentation is gaining ground as an important step for organizing a marketer’s mailing list. Segmentation is essentially the process of dividing your customer base into smaller groups that are more similar to each other. It is used to focus in on …

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Email Marketing Trends – Predictions for 2017

2016 was a year that solidified email marketing as one of the most effective tools at the marketer’s disposal. It proved that it could deliver the highest rates of conversions, return on investment, and continuously outperformed other marketing channels as demonstrated by its impressively high statistics. It really is no …

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