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Tag Archives: email marketing

Can Pinterest Help Give Your Email Campaign a Boost

It’s no big secret that social media is the hottest thing on the web – and a major factor in the success of plenty of email marketing campaigns as well. However, there’s still plenty of brands who think that if you’re not working with Facebook, Twitter, or Google+, then there’s …

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The Ultimate Guide to “Future-Proofing” Your Emails

So you’re current email marketing campaign is up, running, and moving forward at full speed. Customers are responding to your content, conversion rates are through the roof, and life couldn’t be better, right? While there’s nothing wrong with enjoying the fruits of your labor in the present, many industry experts …

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What’s Your Biggest Email Marketing Fear?

If you’re like most people, chances are you have at least one fear that knows just how to get under your skin. Whether it’s spooky noises in the middle of the night or spiders and all other manner of creepy-crawlies, these fears are just a part of being human. However, …

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Understanding Why Clickbait Titles Flop in the Inbox

A quick look at your social feed of Facebook or any other network probably shows a plethora of suggested links from friends and organizations that have titles along the lines of “You Won’t Believe…,” “This Shocking Secret…,” and “I Can’t Believe What Happened Next…” While these clickbait titles serve a …

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Delving into Microsoft’s New Take on Outlook

Long considered to be standing on the verge of digital irrelevancy, Microsoft has spent the past several years completely reinventing its image and method of connecting with computer users – specifically when it comes to the suite of Microsoft apps. As part of this process, it’s only natural that Outlook, …

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The 5 Email Marketing Tips Every Small Business Needs to Hear

As a small business, going toe-to-toe with the bigger names in your industry can seem daunting, or even impossible, at times – and for good reason. With multinational corporations and “Big Box” stores on seemingly every street corner, trying to rely upon limited resources can create feelings of hopelessness for …

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Should There Be an Email Tax?

Back on April Fool’s Day, our friends to the south had quite the commotion arise around the purported inclusion of an email tax to their current tax code. While this article was nothing more than another digital gag on a day full of such fun and silly offerings, it did …

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What Will Email Marketing Look Like in 2020?

For the regular readers out there, there’s no doubt that we’ve spent plenty of time forecasting the growth of email marketing from month to month, or even from year to year. But what about when the conversation shifts toward a future that’s a little far away – say, five years? …

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