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Tag Archives: email marketing

3 Strategies To Keep Your Email Marketing Relevant

Email marketing has been declared alive and dead so many times that it is hard to say where the debate has ended. In reality, the debate will probably continue for as long as we continue to use emails as a form of communication. The very fact that this debate exists …

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Does Promotional Email Marketing Work?

There is a fine line between promotional email marketing and obnoxious inbox filler content. People do like to hear about deals and specials from companies that they trust, but they don’t want to be beaten over the head with it. When it comes to email marketing, this means that marketers …

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3 Essential Lifecycle Email Marketing Strategies

Lifecycle email marketing is a technique that many email marketers forget to include in their over-all strategy. However, it is one of the most effective ways of maximizing a marketing plan because it targets prospects at different stages in their purchasing journey. It is also great for recapturing leads that …

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3 Ways To Grow Your Subscriber List

You may have reached that point where your subscriber list is either plateaued, or even worse, getting smaller. This can be frustrating, particularly when you are putting a lot of effort into your content and no one is receiving it. Perhaps this is the problem. Many people put a great …

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How To Be Persuasive With Your Email Marketing

Writing an email for marketing purposes is different than writing an email to a friend or co-worker. When you craft a marketing email, you are sharing information or communicating with intent. Most likely, you are trying to guide your readers towards a product or service that you offer. It may …

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5 Horrible Mistakes That Can Ruin Your Email Marketing

Email marketing works. It’s been proven time after time with hundreds of metrics. Perhaps the most compelling evidence of all is the incredible return on investment that it can provide. If you don’t believe it, then perhaps you are doing something wrong. In fact, there are a few common mistakes …

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How To Use Emojis In Your Email Marketing

These days, emojis are everywhere. They are popping up more frequently in all of our forms of communication. There are probably pretty high odds of at least one emoji in your last text message. This is no different for email marketing. In fact, emojis in subject lines and sign-offs are …

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Insider Tips From Email Marketing Experts

If you still think that email marketing is obsolete, then you have either been living under a rock, or you have no idea where to start when it comes to successful digital marketing. Email marketing is beyond a doubt the most cost-effective form of marketing with the greatest return on …

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The Advantages and Disadvantages of Email Marketing

Many people claim that email marketing is the end-all and be-all of digital marketing strategies. While there is literally hundreds of statistics to prove this, it is still important to recognize that it is just one option of many for building brand awareness and initiating audience engagement. Just like any …

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How To Build Trust With Your Email Marketing

Trust is an essential component of any successful business. If you want to nurture prospects, you need to build a relationship with them that is empowered by trust. When it comes to email marketing, the method for achieving this is leveraging the content that you share. Not all content will …

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