Tag Archives: Email Campaigns

On Target: Knowing and Narrowing Your Email Market

The difference between a successful email marketing campaign and a total crash and burn is not only knowing your audience, but handpicking them. It’s about being intentional and landing directly on the mark. For a seasoned company, this gets easier as they become more aware of who their audience is …

Read More »

Looking at Presidential Email Marketing Campaigns

Although each of our marketing endeavors are infinitely important to us personally, we can’t doubt that there’s no single campaign as widespread or influential as the U.S. presidential one. This year’s election in particular has been quite an interesting one, to say the least. Rarely in history have we seen …

Read More »

Email Marketing is Alive and Well: Here’s Why

You’ve heard the rumors: email marketing is dying and other “more progressive” platforms (like social media, and mobile) are taking its place. But, like any gossip, have you considered the source of this talk around the water cooler? It would be easy to surmise that a well-established platform that has …

Read More »

Customers are People Too: Personalize Your Email Campaign

You probably already know about list segmentation, and splitting your subscribers into specific niches based on interests, gender or other personal information, which has been shown to bring up customer engagement, clicks, and conversions overall. This method is called personalization, and it’s just one part of the best way to …

Read More »