Tag Archives: Email Campaigns

If you still think that email marketing is obsolete, then you have either been living under a rock, or you have no idea where to start when it comes to successful digital marketing. Email marketing is beyond a doubt the most cost-effective form of marketing with the greatest return on …

Trust is an essential component of any successful business. If you want to nurture prospects, you need to build a relationship with them that is empowered by trust. When it comes to email marketing, the method for achieving this is leveraging the content that you share. Not all content will …

Email marketing is one of the most widely used and powerful tools in the marketer’s toolkit. It is the primary source of lead generation for the majority of companies and it has been proven to be a successful and effective method of engaging with an audience. People send a receive …

There are billions of emails sent around the world everyday. Most people’s inboxes are constantly being filled with emails from work, social media, brands and other emails of all different types. Some are important to them and others are quickly considered spam. This makes it difficult for marketers to distinguish …

Email is one of the best ways for engaging with a target audience for any new business or start up. It provides a method of making clear statements and direct asks straight into a potential client’s inbox. Samantha Harrington, contributor at Forbes, knows this well.” When my company was in …

Is an email really an email if it has never been opened? This is a question that every good marketer knows the answer to; it’s not. A potential customer can get a lot of information from a headline, but if that subject line fails to inspire them to open the …

Some people claim that email marketing is dead. However, this is far from the truth. If a company is unsuccessful with their email campaigns then it is probably because they are making some big mistakes in their marketing strategy. The key to crafting a compelling email that directly connects with …

Businesses are constantly developing their strategies to become more capable of serving their customer’s needs. This is particularly apparent within the online realm, where companies are continuously evolving their methodologies in order to create stronger connections with their customer base. Those who fail to adapt with the changing environment are …

Vacation time — you’ve been waiting for this all year, and you’ll be darned if you’re going to let work get in the way of your total decompression during your well-earned time off. Well, sorry to be the bubble-burster here, but any extended negligence on your part — even for …

In advertising, everything is about timing. In fact, marketing companies spend countless of hours doing marketing research to determine when to launch the upcoming product campaign. Send it out too early, and you’ll find that there is no demand. Send it out too late, and you’ll find that someone else …