Tag Archives: content

Because there are a myriad a techniques available to convert leads, figuring out which one to invest your time and finances on for the maximum ROI can be challenging. However, nurturing your email audience in a well-planned manner still remains the best way to build your database and develop conversions. …

It isn’t easy being an email marketer, what with all of the new anti-spam rules in place for what can and can’t be sent, plus having to deal with open rates, click-through rates and people’s general lack of patience for reading through an email. It is easy to make mistakes …

Email marketing can be a tough type of marketing to get right. Crafting the perfect email takes a little bit of skill and here are six secrets from the industry that should help. Actionable language The first point of entry in a marketing email is the subject line. It needs …

Mobile marketing is frequently an afterthought in company’s business strategies, even though a recent report found that 2/3rds of customers will use a mobile device when shopping online. In order to reap success in your SMS marketing, you need to make it an integral part of your marketing strategy. Studies …

It is always interesting to get a pulse on what people are talking about. Twitter has their trending topic (or you can check out Trendsmap), Google has Google Hot Trends, Yahoo has their Top Trends…. but what about the world of email marketing? What is trendy enough to warrant  the …

“Those who fail to plan, plan to fail.” We all know it’s easy to get distracted by the millions of things that go on in our daily professional and personal lives that we forget to plan our email marketing & social media strategy. Don’t let that happen this year! January …