Tag Archives: canada

As the July 1st enforcement date for Canada’s Anti-Spam Law (CASL) came creeping closer and closer back in 2014, doomsayers and pessimists alike from Halifax to Vancouver decried this event as the end of email marketing in Canada. In some digital circles, this sentiment still holds strong to this day. …

For Canadian email marketers, 2014 will go down in history as one of the most interesting years ever. The launch of CASL in July rocked the digital landscape and changed the game forever. This, of course, was preceded by an absolute flurry of confirmation requests being sent to Canadians en …

For the most complete information about CASL (Canada’s Anti-Spam Legislation) please review the complimentary Elite Email CASL Survival Guide It took nearly 10 years of hard work and much debate, but Canada’s new anti-spam legislation (known as CASL, or Bill C-28 for those that like to get technical) now has …

For the most complete information about CASL (Canada’s Anti-Spam Legislation) please review the complimentary Elite Email CASL Survival Guide If you’re an email marketer you have undoubtedly heard of CASL, which is the acronym for “Canada’s Anti-Spam Legislation”. Does this new set of rules apply to you? YES! Do you …

“Those who fail to plan, plan to fail.” We all know it’s easy to get distracted by the millions of things that go on in our daily professional and personal lives that we forget to plan our email marketing & social media strategy. Don’t let that happen this year! January …

The government of Canada has released a new infographic that outlines 5 things to look for to raise some serious red flags that a message is spam. While most people will probably find these things obvious, I do think it acts as a quick reinforcement of what should get your …