Tag Archives: behavioral marketing

How to Keep Email Marketing Momentum Going

Marketers work hard every quarter to produce a spike in engagement. Once that spike is achieved, it’s tempting for brands to sit back and reap the fruits of their hard work. However, these instances provide the best opportunity to capitalize on the interest already generated. Marketers are advised to strike …

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Did Behavioral Segmentation Really Save Email Marketing?

As crazy as it sounds, there are some voices from around the web that would have you believe email marketing needs saving. Specifically, these experts point to behavioral segmentation and its applications as the prime source of resurgence and renewed power behind this practice. To see if these claims actually …

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