Tag Archives: B2B Email Marketing

Unlocking the Benefits of SMS Marketing for B2B Brands

If there’s one thing you probably know about SMS marketing, it’s that this channel of outreach and brand engagement absolutely dominates the business-to-consumer (B2C) scene. However, does the same power that makes this approach so popular in the individual customer-oriented world translate to the arena of business-to-business (B2B) operations? The …

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5 B2B Email Marketing Tips You Can’t Live Without

A lot of the talk surrounding email marketing focuses on connecting with retail consumers and getting the word out about products and services to everyday shoppers. But what if your customers don’t exactly fit this mold? For businesses that primarily serve other businesses, the process takes on an entirely different, …

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