Tag Archives: B2B Email Marketing

It is no secret that email marketing is one of the most effective forms of digital marketing. The impressive return on investment alone is enough to convince anyone who holds any kind of doubt. The majority of marketing firms leverage email marketing to: • Generate more leads • Nurture prospects …

If there’s one thing you probably know about SMS marketing, it’s that this channel of outreach and brand engagement absolutely dominates the business-to-consumer (B2C) scene. However, does the same power that makes this approach so popular in the individual customer-oriented world translate to the arena of business-to-business (B2B) operations? The …

A lot of the talk surrounding email marketing focuses on connecting with retail consumers and getting the word out about products and services to everyday shoppers. But what if your customers don’t exactly fit this mold? For businesses that primarily serve other businesses, the process takes on an entirely different, …