Tag Archives: Audience Engagement

Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …

When you send out emails, the hope is that you can engage your audience in some way and get them to interact with your message. People use all kinds of metrics and analytics to evaluate the impact that they have made in an attempt to measure the value of their …

Many people claim that email marketing is the end-all and be-all of digital marketing strategies. While there is literally hundreds of statistics to prove this, it is still important to recognize that it is just one option of many for building brand awareness and initiating audience engagement. Just like any …

Have you ever heard the question – Is Email Marketing Dead? If you haven’t, you are probably new to the digital marketing world. This is the kind of question that should be avoided for at least the next 5-10 years, or until some new form of communication is introduced. If …

You have probably heard it before, but it is true nonetheless. Email marketing is not dead. In fact, it offers a return on investment of more than 40$ for every 1$ spent according to a report by the Direct Marketing Association. This is more than any other form of traditional …