Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While this holds some truth, it’s important to recognize that email marketing is just one way to build brand awareness and initiate audience engagement. Much like any other marketing strategy, it’s important …
Read More »Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …
Read More »When you send out emails, the hope is that you can engage your audience in some way and get them to interact with your message. People use all kinds of metrics and analytics to evaluate the impact that they have made in an attempt to measure the value of their …
Read More »Have you ever heard the question – Is Email Marketing Dead? If you haven’t, you are probably new to the digital marketing world. This is the kind of question that should be avoided for at least the next 5-10 years, or until some new form of communication is introduced. If …
Read More »You have probably heard it before, but it is true nonetheless. Email marketing is not dead. In fact, it offers a return on investment of more than 40$ for every 1$ spent according to a report by the Direct Marketing Association. This is more than any other form of traditional …
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