Is Facebook for Business a Dying Art?

by Victor Green
3 mins read
Person using laptop with Facebook icons

The biggest trend in social media right now you would guess is Twitter, and that’s a fair assumption. Twitter isn’t new, but it’s the hot social network right now, with Instagram hot on its heels. When you watch entertainment news, it’s all about what celebrity tweeted who and what their last Instagram post looked like.

It’s not often that a Facebook post pops up in this realm of trends and hot topics.

However, businesses and Entertainment Tonight aren’t the same creatures. While businesses can take notes from the world of entertainment media for workable trends and marketing ideas, the same social strategies that work for celebrities don’t always work for businesses.

Take LinkedIn for example. Have you ever seen a Kardashian trending there? And yet it’s a wonderful place for businesspersons to network and spark peer lead generation.

Business people discussing Facebook metrics on laptop

Important Facebook Statistics

Facebook is in an in between period right now. It’s certainly not a network to be counted out, but the public eye is roaming elsewhere in many circles. Still, Facebook is a social powerhouse, and KISSmetrics has the stats to back that up:

  • Facebook has more than 500 million active users.
  • Over 50% of these users log on any given day.
  • An average user spends 700 minutes or more on Facebook per month.
  • An average user is connected to 80 community pages, groups and events.
  • More than 70 translations exist for the Facebook interface.
  • The top countries that use Facebook are the US (111,212,840), the UK (23,449,100), and Indonesia (19,528,560).
  • More than 150 million users access Facebook through their mobile device.

Are you convinced it’s still a worthy platform for business marketing now?

Social media strategy brainstorm

Improving Your Facebook Strategies

Maybe you’re still wary because Facebook isn’t working for you how you’d like it to. Because your Twitter strategy is bringing you more results, Facebook has to be dead in the water, right? Wrong. Two tips to keep in mind when considering the social network to use for your business are:

  1. Is this social networking site a hub for my audience?
  2. Am I utilizing it in the proper way?

In the case of number one, some businesses do inherently well on some social sites while they fail on others. A tweet posting social media management company will likely do better on Twitter compared to Instagram…but why? The media that’s being pushed is more in line with Twitter and the company isn’t visual-based. Thus, Twitter works better.

In the case of number two, it’s quite possible you simply aren’t using Facebook in a way that’s valuable for your business. Every social media platform has a nuance to it. When you tap into this channel of specific strategy, you’ll succeed.

Facebook main page

Some Quick Facebook Tips:

1. Focus on Page Aesthetics

This should be a no-brainer.

Make sure your profile picture is uploaded and easily recognizable and that your cover photo is high quality and eye-catching. You can also add descriptions to these photos, which you should definitely do. It’s a great way to link your website or specific posts you want people to focus on.

2. Don’t Neglect Your ‘About’ Section

Try not to be too cheap with words here. You don’t have to ramble, but many businesses make the mistake of filling these out with short answers and incomplete thoughts. Don’t do that.

3. Facebook CTA Buttons

For businesses use, Facebook offers you seven different pre-made CTA buttons: sign up, shop now, contact us, book now, use app, watch video and play game.

If you can use one or more of these, you better. These built-in calls to action are trusted by Facebook users and easily accessible.

4. Post Visual Content

You can do this to promote recent discounts, events and promotional offers you want your consumers to focus on. As a general rule of thumb for all social media? If there’s an option to use a picture or video, go with it.

5. Focus on Quality

Every update you post shouldn’t be focused on buy, buy, buy and sell, sell, sell. Consumers know this is a marketing ploy. Mix things up by posting valuable information, sharing peer-posted blogs or updates, or even share in-office pictures for a more personal touch.

A valuable note directly from the Café Quill infographic is the 70-20-10 rule. This states that 70 percent of your posts should be brand and value focused, 20 percent should be shared content from other sources and 10 percent should be promotional material.

To answer the basic question: Facebook for business isn’t going anywhere. Many businesses find themselves successful because of their Facebook reach, and you could to as long as you know exactly how to use your opportunities through this social site.

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