All of us at Elite Email have been working hard for months & months to understand every component of CASL, which takes effect on July 1st, 2014. We have seen many organizations across Canada and abroad fully embrace these major changes that are rocking the Canadian marketing landscape. They are doing everything necessary to get fully informed and caught up with making sure their mailing lists are up-to-date and 100% compliant with CASL.A few months ago we released our CASL Survival Guide and made it available in a variety of formats:
Since it’s release, it has been downloaded and accessed a tremendous amount of times and has helped countless amount of organizations gain a deeper understanding of what’s in store come July 1st. In addition, organizations around the globe are using our step-by-step action plan as outlined in the guide to ensure they are on the right path. Here in Canada, this is not only being discussed in boardrooms and around the water cooler [do people still do that?] but on major news outlets as well. In the past few months, we have seen some of Canada’s largest publications and networks reference our CASL Survival Guide. Yesterday, Global TV News stopped by our offices and spoke to our CEO, Robert Burko, about CASL and the changes that lie ahead.