Web

Closing the Deal with Great Landing Pages

Whether you’re texting with customers in your area or reaching out to the masses in the inbox, one thing is certain – you better have a good plan in place for when these viewers hit your digital domain. Without stellar landing pages leading the charge on this front, it’s only …

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Do You Have What It Takes to Keep Your Audience Engaged?

For plenty of brands, the hype surrounding email marketing becomes a reality in what feels like the blink of an eye. One second, you’re building a game plan for your first campaign; the next, you’ve got a steady and thriving list of contacts. However, if you’re not careful with how …

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Avoiding an SEO Faux Pas Once Readers Hit Your Web Page

While it’s obvious that maximizing your email marketing campaign is a major part of growing and interacting with your audience, focusing only on this part of the process isn’t the best way to boost your brand’s web traffic. Sure, a great initiative starts with strong messages that get the shopper …

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Twitter Chat: Bitcoin and Businesses

I am very excited to be one of the featured experts on ITbusiness.ca’s twitter chat at 1pm ET today (March 20). You can learn more about the Twitter Chat here: http://www.itbusiness.ca/news/bitcoinitb-an-itbusiness-ca-twitter-chat/47210 Be sure to follow along with the action using the hashtag #BitcoinITB While Bitcoin has been around for a …

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Use Online Marketing to Raise Awareness for Your Nonprofit

If you run a nonprofit organization, you probably have two primary tasks that influence every decision you make. The first is sticking to a budget that is, at the best of times, pretty tight. The second is building exposure to gain donations and volunteers. So how can you increase visibility …

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