As the Internet becomes more central in our daily lives, it’s increasingly important to make sure the content on the Internet is accessible to everyone. That includes people with disabilities who may have difficulties accessing the information on your website. These types of disabilities and conditions include: Visual impairment, including …
Read More »Web Development 101: What Is a Back-End Developer?
It’s accepted wisdom these days that every business requires a website. Too many searches for local businesses and too much regular shopping happens online. There is simply too much potential business you miss without one. While the tech-savvy might build their own sites, odds are good that you’ll go looking for …
Read More »Free Digital Tools To Use During COVID-19 (And Free Premium Tools)
Many business professionals and companies are dealing with the impacts of COVID-19. Both business owners and employees are searching for new and virtual ways to communicate, collaborate, and engage in marketing initiatives. Fortunately, there are many free digital tools available to help you and your team navigate the remote working …
Read More »How Blogs Can Help Your Business
Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence. …
Read More »What Your Brand Can Learn from the Bloomsbury Patient Network Data Breach
Data breaches in the world of email marketing are almost always major news stories – and the Bloomsbury Patient Network event from December 18th is no exception to this rule. In fact, with the personal information of over 56 members of this HIV support group affected by the inbox blunder, …
Read More »Closing the Deal with Great Landing Pages
Whether you’re texting with customers in your area or reaching out to the masses in the inbox, one thing is certain – you better have a good plan in place for when these viewers hit your digital domain. Without stellar landing pages leading the charge on this front, it’s only …
Read More »Do You Have What It Takes to Keep Your Audience Engaged?
For plenty of brands, the hype surrounding email marketing becomes a reality in what feels like the blink of an eye. One second, you’re building a game plan for your first campaign; the next, you’ve got a steady and thriving list of contacts. However, if you’re not careful with how …
Read More »Building a Better Link Between Email Marketing and Branded Apps
With every day that passes, the world is becoming a more mobile-friendly place. In fact, it’s fairly safe to say that being hip and relevant isn’t a good idea to get around to eventually, it’s vital to the health of your email operation. And what better way is there to …
Read More »Avoiding an SEO Faux Pas Once Readers Hit Your Web Page
While it’s obvious that maximizing your email marketing campaign is a major part of growing and interacting with your audience, focusing only on this part of the process isn’t the best way to boost your brand’s web traffic. Sure, a great initiative starts with strong messages that get the shopper …
Read More »Twitter Chat: Bitcoin and Businesses
I am very excited to be one of the featured experts on ITbusiness.ca’s twitter chat at 1pm ET today (March 20). You can learn more about the Twitter Chat here: http://www.itbusiness.ca/news/bitcoinitb-an-itbusiness-ca-twitter-chat/47210 Be sure to follow along with the action using the hashtag #BitcoinITB While Bitcoin has been around for a …
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