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Closing the Deal with Great Landing Pages

Whether you’re texting with customers in your area or reaching out to the masses in the inbox, one thing is certain – you better have a good plan in place for when these viewers hit your digital domain. Without stellar landing pages leading the charge on this front, it’s only …

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Do You Have What It Takes to Keep Your Audience Engaged?

For plenty of brands, the hype surrounding email marketing becomes a reality in what feels like the blink of an eye. One second, you’re building a game plan for your first campaign; the next, you’ve got a steady and thriving list of contacts. However, if you’re not careful with how …

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Avoiding an SEO Faux Pas Once Readers Hit Your Web Page

While it’s obvious that maximizing your email marketing campaign is a major part of growing and interacting with your audience, focusing only on this part of the process isn’t the best way to boost your brand’s web traffic. Sure, a great initiative starts with strong messages that get the shopper …

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Twitter Chat: Bitcoin and Businesses

I am very excited to be one of the featured experts on ITbusiness.ca’s twitter chat at 1pm ET today (March 20). You can learn more about the Twitter Chat here: http://www.itbusiness.ca/news/bitcoinitb-an-itbusiness-ca-twitter-chat/47210 Be sure to follow along with the action using the hashtag #BitcoinITB While Bitcoin has been around for a …

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Use Online Marketing to Raise Awareness for Your Nonprofit

If you run a nonprofit organization, you probably have two primary tasks that influence every decision you make. The first is sticking to a budget that is, at the best of times, pretty tight. The second is building exposure to gain donations and volunteers. So how can you increase visibility …

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Watch All The 2014 Super Bowl Commercials

These days the Super Bowl might only be half about actual football with the other half being about the crazy high-production value amazingly costly commercials that air during the game. Super Bowl XLVIII was no different, except that with the huge lead the Seahawks had out of the gates, by …

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Surviving The Slump

The holidays are finally over. Now that your customers’ purchases have been safely delivered, wrapped and unwrapped again, you’re probably wondering how to keep their attention and maintain your marketing momentum, or maybe you’re wondering if it would be all right to go into hibernation until February or March. This …

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Stop Being Mobile-Friendly: Optimization for Smart Devices

According to Mashable, close to 18 percent of global web traffic is mobile, but Mobile Action Land reports that only six of the top 100 corporate sites are mobile-ready. If they aren’t giving their websites the right treatment, you have to wonder what their email campaigns look like. It’s not …

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